Digital Marketing Project for Human and Cultural Equity Organization
Project scope
Categories
Advertising Digital marketing Search engine optimization Marketing strategy Social media marketingSkills
target market coaching emotional intelligence digital marketing web traffic adult learning principles marketing leadership development consulting search engine optimizationKDPM Consulting Group’s L.E.A.P. to Equity Program and Coaching Framework is at the forefront of innovative Diversity, Equity, Inclusion, and Anti-Racism Leadership training. The cultural equity-focused learning experiences are rooted in ancestral wisdom systems, psychological safety, neuroscience, emotional intelligence and adult learning principles; KDPM Group provides Human Equity centred training, coaching and cultural solutions to help support the human and A.I. element of the implementation and integration of company-wide DEI strategies.
We have programs, resource hubs, and content that hasn't been shared.We would like to collaborate with students to review and post content promoting our company and spread awareness.
This will involve several different steps for the students, including:
- Familiarizing themselves with our area of focus within the DEI space, our target market, our products and services. KDPM Group is currently working on a few innovative programs in the Human and Cultural Equity space, looking at taking a cultural-equity leadership approach which in turn provides a form of Psychological Safety for historically marginalized groups.
- Reviewing and creating marketing content through posts, email sequences, resource catalogues, brochures, coaching guides, leadership playbooks, etc
- Deploying content according to our strategy and social media calendar to increase website traffic and amplification of our database of Black, Indigenous and women of colour resource hub.
- Overseeing our social channels, making recommended changes, and keeping them up-to-date.
Bonus steps in the process would also include:
- Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of marketing content
- Updates to our channels
Bonus steps would include:
- Recommending SEO strategies
Final deliverables should include
- Marketing materials.
- Impact of consistent deployment of marketing content and updates to social media channles
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our marketing strategies
- Input on choices, problems or anything else the students might encounter.
About the company
KDPM Consulting Group provides Human equity-centred training, coaching, and cultural leadership solutions to support the human and A.I. elements in implementing and integrating company-wide Human Equity/DEI strategies.
Our service offerings include:
1. L.E.A.P. to Equity Program and Coaching Framework is at the forefront of innovative Diversity, Equity, Inclusion, and Anti-Racism Leadership training. The cultural equity-focused learning experiences are rooted in ancestral wisdom systems, psychological safety, neuroscience, emotional intelligence and adult learning principles
2. The success system Planner www.TheSuccessSystem.com
3. SisterTalk Group and Leadership Academy
Meet the Founder:
Karlyn Percil-Mercieca is the CEO of KDPM Consulting Group which also includes a community of practice with conversation classes, cultural storytelling, tools, and products. Her most loved cultural expression of self is found through vintage fashion, culinary experiences and travel.