Wouessi Inc. is looking to enhance its social media presence to better engage with its target audience and increase brand awareness. The company currently lacks a cohesive content strategy, resulting in inconsistent posting and engagement rates. The goal of this project is to develop a comprehensive social media content strategy that aligns with Wouessi Inc.'s brand values and marketing objectives. The project will involve researching current social media trends, analyzing competitors, and creating a content calendar that includes a mix of posts, such as promotional content, educational posts, and user-generated content. The strategy should be tailored to platforms like Instagram, Facebook, and LinkedIn, where Wouessi Inc. has a presence.

- A detailed social media content strategy document outlining the types of content to be posted, frequency, and key performance indicators (KPIs) for measuring success.

- A content calendar for a three-month period, including specific post ideas, captions, and suggested visuals.

- A competitor analysis report highlighting best practices and potential areas for differentiation.

- A presentation summarizing the strategy and key findings, to be delivered to Wouessi Inc.'s marketing team.