Market Research: Opera, Avatars & Digital Live-Streaming
Project scope
Categories
Communications Market research Competitive analysis Sales strategy Social media marketingSkills
target audience telecommuting concert dancing virtual reality digital marketing online marketing business planning market analysis live streaming motion captureWHO WE ARE & WHAT WE ARE LOOKING FOR:
re:Naissance started in 2017 by presenting updated productions of Baroque operas; now we create musical performances using digital avatars, game engines, real-time motion capture and live performers. Because of this shift, we are seeking a team of strategic thinkers and innovators with a background in business management and marketing to conduct market research that will help us understand our target audience and what makes our projects competitive and inform our developing business and marketing plans.
We are searching for up to 4 candidates with experience in conducting market research and developing marketing strategies and/or developing business plans for any of the following sectors: Virtual Reality, Podcasting, Performing Arts (theatre, dance, opera), Video Games, Motion Capture, Live Streaming & Digital Production, Film & Television, Immersive, Non-Profit Management.
Our team works remotely and work hours can be flexible and tailored to candidate availability.
Links to current projects: OrpheusVR, The Apocrypha Chronicles, and Eurydice: Live From The Underworld
Please note: we don't expect any one candidate to fit all these descriptions. We are also a company that is led by people of colour and women so we are used to editing ourselves out from opportunities. If you feel our company is a good fit and you are passionate about any part of the project, please contact us!
WHAT WE HOPE YOU WILL HELP US WITH:
- Conducting market research to identify and define target audience and competition
- Creating market analysis report & overview
- Collaborating with communications & social media departments on creative online marketing strategies to target audiences and develop new partnerships
- Collaborating with company leadership on developing business plans that incorporates and reflects new market research
YOU ARE:
- A highly collaborative team-player that is excited by innovation, digs into out-of-the-box thinking and problem solving, and loves the performing arts.
- Someone who is presently pursuing studies or a degree in marketing, communications, data analysis, or business management.
- Comfortable working remotely and using online communication and project management tools.
- Familiar with social media marketing platforms and trends.
WHAT WE HOPE YOU WILL DELIVER:
- Market Analysis Report
- 6-month Digital Marketing Plan
Mentorship is a core tenet at re:Naissance and we approach mentorship as an equal learning opportunity for both mentors and mentees. Our company works very collaboratively and candidates will work directly with company leadership and be supervised by the Artistic and Executive Director in addition to the Communications Manager. This includes daily check-ins and full hands-on support as needed.
Before starting work with our company, we identify career and mentorship goals with each of our candidates and if we are not able to provide appropriate mentorship sessions to support our candidates, we will engage mentors outside of our company to support candidates.
About the company
re:Naissance Opera is a bold new opera company located on the unceded territories of the Sḵwx̱wú7mesh, Səl̓ílwətaʔ and xʷməθkʷəy̓əm nations. We are driven by local artists and a deep commitment to equity, inclusion, intersectionality, innovation and collaboration. We produce modern-day operatic performances that represent and connect the diverse communities, people and storytelling media unique to our home-city of Vancouver. We are the creators of OrpheusVR, The Apocrypha Chronicles, and Eurydice: Live From The Underworld and we believe that by harnessing the collaborative and interdisciplinary nature of opera; by empowering storytellers that have been excluded from the operatic space, we will change the world one opera at a time.