INNOVHH Inc seeks to enhance the visibility and ranking of its online store through improved search engine optimization (SEO) strategies. The project aims to identify current SEO shortcomings and implement effective solutions to increase organic traffic and improve search engine rankings. The potential candidate will analyze the existing website structure, content, and keyword usage to identify areas for improvement. The project will provide an opportunity to apply classroom knowledge of SEO principles, including keyword research, on-page optimization, and link-building strategies. The goal is to optimize SEO that increases organic traffic and improves search engine rankings of INNOVHH's online store and website.

The project deliverables include a detailed SEO audit report outlining current issues and proposed solutions, a keyword strategy document, and an optimized content plan. Additionally, learners will draft the optimize SEO content. The deliverables should demonstrate a clear understanding of SEO best practices and their application to the INNOVHH online store.