Leverage User-Generated Content
Project scope
Categories
Lead generation Creative writing Copy writing Social media marketing Artificial intelligenceSkills
user generated content blog posts blogs artificial intelligenceTinyHorse is fortunate to have such great feedback from customers about their use of our tools for walking multiple dogs. We have hundreds of 5-star reviews on our website and an endless stream of user-generated content (UGC) on Instagram that isnβt currently utilized. Use your 80 hours to leverage reviews and user-generated content to write fifteen 250-word blog posts.
The blog posts will be based on what the student learns about the products and possibilities from customer reviews and UGC from instagram. The student will be expected to distill and reflect upon the content and reform it as an informative and valuable resource for other customers. The use of AI is acceptable, however we expect the content to be specific to the use of our company materials and not dog walking in general. Content that lacks originality or specificity will not be accepted.
The writing is a priority, but if time allows, the student will also be given access to our Shopify blog to develop a template and load in their blogs in draft form for potential publishing.
The blogs will be published as "company material" but we will happily provide a reference and writing credit upon the student's request.
The student will:
- Review all reviews on our website and tagged content on Instagram
- Select 15 topics from the content they've reviewed to narrow in on for the blog posts
- Write fifteen 250 word blogs posts that include images or video links to the UGC or reviews that inspired the blog
- Upload the 15 blogs to our shared Google Drive
- If time allows, the student will develop a blog template on our Shopify platform. The blogs will be uploaded in draft form.
Regular online or in-person (if in Toronto) meetings to check in on progress and answer questions as they come up. Our company Founder Taylor Leedahl will be an asset in finalizing content as she is an expert in the use of our products. She also has a background in writing and is happy to help work through writing obstacles.
A shared Google Drive will be set up to store and exchange materials related to the project.
About the company
TinyHorse products enhance your experience of managing multiple dogs on leash by offering high-quality, versatile tools that reduce the physical and emotional strain of the task. Endlessly reconfigure these tools to address the changing needs within your group, whether you offer dog walking services or are a dog lover who lives in a multi-dog home.
We are the professional tool of choice for dog-care professionals all over the world, and seek not to just sell products but to also support and care for the community we serve.
We are working towards expanding our team to manage the steady growth of our company.
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