Positions Available: 5 Students, individually or as a team working collaboratively

Project Scope

1) On-Boarding and Training- Gain familiarity with the context (company strategy and goals, competitive landscape, industry trends) and update the competitive analysis to reflect recent changes.

2) Behavioral Assessment – Interns will be given access to Werrv's management tools (including https://get.luckyorange.com/ , Google Analytics and https://www.klaviyo.com/ to analyze customer behavioral patterns and identify opportunities to improve conversion rates (CRO) and critique our advertisement campaign focus. Based on recommendations, interns will be given an opportunity to test hypothesize to improve results through A/B testing of content, preparing customer online surveys and other means.

3) SEO Improvement Plan - Review Werrv's existing SEO Improvement Plan for both Domain Authority and Page Authority which will be shared with Interns. Over the duration of the internship Interns will be involved in executing SEO improvements, including content creation in the form of blog posts, buyers guides and SEO meta tags for Collections.

4) Social Media – Assess current use and voice of Social media platforms (refer to separate Social Media Strategy document and identify the best opportunities to engage our target audiences. Prioritize the best opportunities for Facebook, Instagram, YouTube, Twitter, Pinterest and most recently, TikTok. Produce interesting content pieces to improve engagement.

Our retail website platform is Shopify and we will give you access to the website and other organizational assets to support this project. Work can be completed remotely and online brainstorming and update meetings can be done via Microsoft Teams, Zoom or other preferred platforms. Timely meeting access and response to questions will be provided, including by text, or on-line communication tools.

This project is best suited for an inquisitive, creative, ambitious, self-starting candidates who embrace the opportunity to leave their mark. Interns will be provided with knowledge sharing, constructive feedback and mentorship with respect to business skills, entrepreneurship and career skills,

1) Introductory Meeting - Candidates will be provide with additional background material and engage in an introductory on-line, two-way discussion about goals, project priorities and opportunities. Candidates are encouraged to ask questions and pitch ideas to maximize their results.

2) Chat/On-line Meetings- Pitch ideas, request feedback and communicate anything required via chat, screen sharing, on-line, etc. as frequently as required to maintain momentum and maximize results.

4) Project Milestone Updates- Project update summaries against milestones can be provided by e-mail on a periodic (weekly, or as deemed mutually appropriate given the timelines and feedback will be provided as required.