Our company offers physiotherapy,chiropractic and massage therapy services. We would like to create educational content on different medical conditions that would help our patients to better understand their medical conditions. It will also help us increase our online presence and create strong references for search engines like Google to rank us on the top and increase traffic to the website.

We would like to collaborate with students to create blog posts on several medical conditions that we would be posting on our websites and social media sites to increase our online presence.

This will involve several different steps for the students, including:

• Familiarizing themselves with our goals, target audiences, service and medical conditions
• Doing research on different medical conditions as suggested by the media company that currently takes care of our online presence
• Drafting blog posts based on keywords that will improve our business rankings
• Revising blog posts based on feed back provided

By the end of the project, students should demonstrate:

• Familiarity with our goals, target market, medical conditions and services
• Understanding of few conditions and how physiotherapy/chiropractic and massage therapy services that can help with the recovery
• Being able to relay this information in laymans term to our audiences
• Ability to take and improvise on the feedbacks from the media companies

Final deliverables should include

• Blog posts

Students will be directly connecting with us and if needed with the media management company for mentorship throughout the project. We will be able to provide answers to questions such as:

• Several topics to choose from to write the content
• Additional information or clarification if needed for several medical lingos
• Feedback on if the content/word blogged is SEO optimized or not
• anything else specific to the student and their needs to compete this project