Too many good ideas, and not enough hands or expertise in the patient-oriented research team with a focus on caring with older adults, their close ones, and health care staff within the long-term care (LTC) setting.

Responsibilities:

• Support for our communication plan - development of content in conjunction with the patient-oriented research team
• Re-design of the website (Wix.com) using report generated by Master of Management learners at Schulich School of Business, York University
• Co-writing content for marketing communications, including infographics to support key ideas (familiarity with CANVA)

Qualities of the applicants include:

• Very familiar and comfortable with Wix.com and CANVA or similar tools
• Positive outlook on teamwork and collaboration
• Self-motivated, innovative and creative

Products would include

• website clean-up and expansion
• building capacity within the BetterLTC team related to communication and website strategies
• marketing strategy, including relevant marketing tools

1. Complete review of report provided by Schulich School of Business alongside current website - identify the top 4 priorities to be addressed.
2. Initiate and potentially complete the redesign of the website in collaboration with BetterLTC.ca communication team - based on top 4 priorities identified
3. Complete profile updates for all BetterLTC members identified on the website
4. co-create marketing strategy for BetterLTC focused on 2 priorities selected from the Schulich School of Business report.

• Bi-weekly contact with members of the BetterLTC team - conversation, sharing of ideas, brainstorming, networking
• Support for project development
• BetterLTC IT support
• BetterLTC Canva account