The primary focus for the student will be: (Include a few examples of marketing projects as seen below)

• Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
• Recommend changes to advertising and PR materials
• Investigate our competitive landscape; perform market segmentation to identify the ideal target market.
• Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content.
• Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility.
• Conduct an audit of our current social media presence and/or other current communication channel(s).

Our goal at the end of this experience is: (Indicate deliverables you expect the student(s) to complete, as exemplified below)

• For the student(s) to help us improve our brand's presence and capture greater market share.
• For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
• For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
• For the student(s) to help us generate more traffic and revenue through search engines.
• For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.

Weekly on ones

Access to learning resources

Weekly training hours

Communication channels

All of the resources above will be used to provide training and mentorship to Level Up students completing a project with ROBOTER.