The main goal for the project is to create a comprehensive social media campaign strategy for Vloe that will increase brand awareness, engagement, and ultimately drive sales. This will involve several different steps for the learners, including:

- Conducting a thorough analysis of Vloe's current social media presence, including platforms used, audience demographics, and engagement metrics.

- Researching and identifying target audience segments for Vloe's products or services.

- Developing a content calendar with engaging and relevant content ideas for different social media platforms.

- Creating a plan for paid advertising and influencer partnerships to expand Vloe's reach.

- Establishing key performance indicators (KPIs) to measure the success of the social media campaign.

- Implementing a social media monitoring and response strategy to engage with Vloe's audience.

By the end of the project, learners should complete the following tasks:

- A comprehensive social media analysis report for Vloe, including recommendations for improvement.

- A detailed content calendar with content ideas for at least 3 months across different social media platforms.

- A proposed plan for paid advertising and influencer partnerships, including estimated budgets and potential partners.

- A set of KPIs and a monitoring strategy to measure the success of the social media campaign.

- A sample of engaging social media posts and responses to user engagement.

Final deliverables:

- A complete social media campaign strategy document outlining all the above deliverables and the rationale behind each decision.

- A presentation explaining the strategy and the research conducted.

I am available to answer any questions and guide the learner, as well as provide them access to all the online tools they need to complete this task.