Strategic Prospect List Development for Haletale Inc.
Project scope
Categories
Market research Competitive analysis Customer segmentation Sales strategy Marketing analyticsSkills
market analysis property management sales prospecting portfolio management marketing real estate sales researchThe goal of this project is to research and identify property management companies or professionals in the real estate industry who rely on manual processes for portfolio management. The project will involve collecting and organizing relevant contact information, including names, email addresses, phone numbers, and LinkedIn profiles. Additionally, the project will involve conducting market analysis to understand the specific needs and pain points of property managers without portfolio management software. The project will also involve collaborating with the sales and marketing teams to develop compelling outreach strategies, assisting in the creation of targeted messaging and outreach materials, maintaining and updating the prospect list to ensure accuracy and relevance, and tracking and reporting on the progress of prospect list development.
By the end of the project, students should demonstrate:
- A comprehensive list of property management companies or professionals in the real estate industry who rely on manual processes for portfolio management.
- Accurate and organized contact information, including names, email addresses, phone numbers, and LinkedIn profiles.
- An understanding of the specific needs and pain points of property managers without portfolio management software.
- Collaboration with the sales and marketing teams to develop compelling outreach strategies.
- Assistance in the creation of targeted messaging and outreach materials.
- Maintenance and updating of the prospect list to ensure accuracy and relevance.
- Tracking and reporting on the progress of prospect list development.
Final deliverables should include:
- A comprehensive list of property management companies or professionals in the real estate industry who rely on manual processes for portfolio management.
- Accurate and organized contact information, including names, email addresses, phone numbers, and LinkedIn profiles.
- A report outlining the specific needs and pain points of property managers without portfolio management software.
- A report outlining the collaboration with the sales and marketing teams to develop compelling outreach strategies.
- Assistance in the creation of targeted messaging and outreach materials.
- A report outlining the maintenance and updating of the prospect list to ensure accuracy and relevance.
- A report outlining the tracking and reporting on the progress of prospect list development.
A letter of experience and recommendation/LinkedIn recommendation will be provided along with a possible full-time opportunity to join the team.
About the company
Haletale is a dynamic and innovative property management platform that is transforming the way property owners, managers, and investors navigate the real estate industry. Our mission is to simplify property management, enhance rental experiences, and optimize property income through cutting-edge technology and creative solutions. Whether you're a property manager seeking efficient tools, a property owner looking to maximize returns, or a newcomer in need of housing solutions, Haletale is here to make your real estate journey seamless and rewarding.