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CueCalm - Social Media and Marketing Strategy

Closed
cuecalm
cuecalm
Simi Pandher
Co-Founder
(3)
3
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Marketing strategy Media
Skills
marketing strategies social media trends influencing skills key performance indicators (kpis) blog posts marketing willingness to learn newsletters email marketing social media marketing
Details

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Join our cuecalm family!

If you are passionate about health and wellness and interested in working in a growing start-up environment with two (awesome) female-founders - this might be the perfect role for you! We are currently looking for a Social Media/Marketing Coordinator with a can-do attitude and a willingness to learn and adapt as the needs of the business change.

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

  • Create website content, blog posts, e-commerce content (facebook, linkedin, etc) to inform customers about product information, updates and influence buying decisions
  • Copywriting
  • Evaluate Key Performance Indicators resulting from content initiatives
  • Keep up to date with the latest social media trends and hashtags
  • Create email marketing journeys and automations on MailChimp
  • Build and execute marketing strategies while ensuring continuous optimization in performance through testing (creative, copy, send times, segmentation etc.)

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly.

Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement.

  • Social Media Coordinator
  • Social Media Planner
  • Marketing Strategist
  • Content Creator

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

  • Completed 5 blog posts in the Wellness/Health space
  • Completed marketing strategy for Fall/Winter
  • Completed a successful marketing journey for CueCalm's newsletter subscribers
Deliverables
No deliverables exist for this project.

About the company

Company
https://www.cuecalm.com
Retail, Consumer goods & services

We are small-batch makers, based in Toronto, with a mission to redefine traditional sensory tools and give back to our community. We launched our first product line of luxury incense and brass holders in Oct 2019 which were inspired by family traditions. We also partnered with a local foundation that supports the mental well-being of youth in marginalized communities. A calm state of being takes work - it’s a practice. Every practice or habit loop begins with a cue. Our goal is to create modern sensory tools that serve as cues to practice calm, hence our name cuecalm. Our goals are to increase brand awareness, grow the business, educate others on the benefits of creating a routine/ritual & help our customers cue... calm :) AS SEEN IN: Hello Canada Magazine, House & Home Magazine, Glamour UK, WedLuxe Canada