Business Insights - Market Research - Analytics - Content Creation
Project scope
Categories
Market research Competitive analysisSkills
target market digital marketing strategic decision making content creation market research business to business social media analytics data analysis researchOur company provides digital marketing services to b2b customers around the world. We would like to understand if we are positioning ourselves and advertising our services in the best way possible.
We feel we need to conduct a review of what small businesses are seeking in digital, what their challenges are, their problems and their pain points. We would not have completed a review like this in many years; digital has changed, and now with AI - the pace and challenges facing small businesses have never been bigger.
Hence we feel it would be beneficial to work with a team of students to help us complete market research and understand what is happening in the current b2b landscape around digital adoption - from social media to websites. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry.
We believe this partnership would involve several different steps for the students, including:
- Familiarising themselves with our company’s values, products and services.
- Researching our target market and market potential.
- Researching the industry and competitive landscape.
- Recommending strategies to improve our positioning, brand, products and services.
- Recommending strategies to differentiate ourselves from our competition.
We would be very happy to amend and align this project to the course and student skills as we feel any insight would be incredibly beneficial. We do sell across the USA at a small scale - and would like to grow our base there. We are also aware that what happens in the USA today in small business / digital - makes it way around the world in the 1-2 years after this; hence getting any insight - may prove even more beneficial as we make strategic decisions for our business moving forward.
For example, we, as a digital agency, face the threat of AI tools replacing some if not all of our core services today. We need to be quick and adapt today to be relevant tomorrow.
We would be very happy to publish the finished report on our website and list all the students involved as contributors.
A good understanding of our business.
A keen interest in research, data analytics, business insights and content creation.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of the market
- Input on choices, problems or anything else the students might encounter.
Very happy to commit to a weekly online video call with the students in USA time.
About the company
At ProfileTree, we are a dedicated and dynamic Website Design and Digital Marketing Agency that seamlessly combines our diverse range of services to drive growth for businesses worldwide. We specialise in driving sales through online marketing, digital audits, engaging content creation, strategically tailored digital strategies, eye-catching web design, robust website development, effective SEO implementation, compelling video production, and insightful training sessions.
Our team is a great team of talented marketers, designers, skilful writers, developers, and creative video producers, all working to provide the best agency services designed to deliver tangible results. We consistently deliver success for our clients, whether it's empowering their in-house teams through training or developing high-impact websites and digital strategies.
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Over the years, we have taken great pride in our student placement programs. These placements not only enable us to stay at the forefront of emerging trends but also assist in executing various projects and identifying future talent from all corners of the globe. While our headquarters are in the UK, our clientele spans the globe, with a growing presence in North America.
We take our commitment to these student placements very seriously. For each placement, we aim to establish a fixed time and day for weekly check-in calls, ensuring continuous guidance and feedback. These calls are typically scheduled to accommodate the UK, UAS and USA time zones, making them accessible for most of our international participants. Through these partnerships, we hope to support the next generation of digital marketing talent, while simultaneously elevating our services and contributing to the small business landscape.
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As an award-winning Web Design and Digital Marketing Agency, we see these partnerships with Universities and Students as an incredible opportunity to keep on top of trends, complete mini projects that will help us stay ahead of the competition and be more innovative than we would normally be. With our small business blog - with well over 1,500 resources and pages shared we aim to continue to help up to 100,000 website visitors a month with digital resources. We also have shared over 1,200 videos on our YouTube channel with over 4 million views also aligns with our goal of providing as much help and guidance to companies trying to build a digital brand.
As one of the UK's premier web design and website development agencies, ProfileTree has established a reputation for creating innovative, user-friendly, and aesthetically pleasing websites that effectively communicate our client's brand values and offerings.
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Our Placement Values
At ProfileTree, our student placements are driven by our core values: collaboration, innovation, and impact. We believe in consistently striving for novel solutions that deliver measurable results. We respect diversity and encourage unique ideas, for we understand that it's the variety of perspectives that lead to groundbreaking innovations. Our goal is to deliver digital marketing services that not only meet but exceed our client's expectations. We aim to provide real-world exposure, mentorship, career development and making real-world contributions to small business.
Our Commitment to Small Businesses
We believe in the power of small businesses and are committed to their success. We offer tailored digital solutions, ranging from web design to SEO, while ensuring accessibility and affordability. Our rich repository of online resources and consistent support assist businesses in their digital journey. Our ultimate goal is to empower small businesses to grow, build a robust online presence, increase sales, and foster enduring customer relationships.
Our Commitment to Digital Marketing Excellence
We are unwavering in our pursuit of digital marketing excellence. Leveraging our diverse team of experts, cutting-edge technologies, and innovative strategies, we continuously strive to deliver outstanding results for our clients. Our commitment extends beyond meeting targets, as we focus on driving meaningful growth, building an enduring online presence, and forging strong customer relationships for our clients. Through continuous learning, adaptation, and a client-centric approach, we endeavour to set new benchmarks in the realm of digital marketing.
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We aim to make a project with ProfileTree an exceptional opportunity for team members to join an innovative and award-winning Digital Marketing and Web Design Agency, where creativity, expertise, and passion converge to create digital solutions that fuel growth.
Our expertise in web design, combined with optimised website development, SEO, content creation, and video production, allows us to provide a comprehensive suite of services that ensure an impactful online presence for our clients. Each project we undertake becomes a testament to our commitment to excellence and our ability to deliver user-friendly, visually stunning, and high-performing websites.
Joining our team offers the chance to contribute to this ongoing narrative of digital transformation, where each day presents new challenges and the opportunity to make a tangible difference in the growth trajectory of small businesses worldwide. As a team member, you will work alongside some of the most passionate people in the industry, constantly pushing boundaries and shaping the future of digital marketing.