Email Marketing Campaign

Closed
SwimNGo Inc.
Pickering, Ontario, Canada
SwimNGo Inc.
CEO
(22)
3
Project
Academic experience
60 hours per learner
Learner
Ontario, Canada
Intermediate level

Project scope

Categories
Communications Digital marketing
Skills
email marketing
Details

SwimNGo is a tech startup that advertises our services online. We hope to revamp our email marketing to attract more customers.

We would like to work with students to design a new email marketing campaign for our company.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our company’s products, email marketing campaign goals and target market.
  • Identifying types of emails and content that our company should send out such as welcome emails, and re-engagement emails.
  • Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.
  • Identifying metrics to monitor throughout the campaign.

Bonus steps in the process would also include:

  • Identifying ways to personalize emails for customers based on market segmentation.
Deliverables

By the end of the project, students should demonstrate:

  • Understanding of our company’s services and goals
  • Identification of suitable email types and content
  • Understanding of factors affecting emails’ effectiveness
  • Identification of metrics to monitor the campaign’s success

Bonus steps would include:

  • Recommending strategies to personalize emails

Final deliverables should include

  • A 10-minute presentation
  • Templates for effective e-mail drafts.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our current products and email marketing
  • Our customer and industry insights
  • Input on choices, problems or anything else the students might encounter.

About the company

Company
Pickering, Ontario, Canada
2 - 10 employees
Hospitality, Technology, Sports & fitness

SwimNGo Aquatics is a private swim school that believes high quality private swim lessons should be available with convenient times, places and prices. SwimNGo Instructors are available to come to a local pool and can also teach from the comfort of your own private pool. At SwimNGo, we want to make the process of getting private swim lessons as convenient as possible.