PopIn is a versatile platform designed to help users find the best matches at various events, whether they are business, social, or online gatherings. The goal of this project is to create a comprehensive marketing plan to promote PopIn to event organizers and event locations.

The marketing plan should focus on increasing awareness and adoption of PopIn among these target audiences. The project will involve researching current market trends, identifying key marketing channels, and developing targeted marketing strategies.

The team will also need to create promotional materials and propose a timeline for implementation. This project will allow learners to apply their knowledge of marketing principles, market research, and strategic planning in a real-world context.

- A detailed marketing plan document outlining strategies to promote PopIn to event organizers and locations.

- Market research report identifying key trends and target demographics.

- A set of promotional materials, including digital and print content.

- A proposed timeline for the implementation of the marketing strategies.

- A presentation summarizing the marketing plan and key findings to be delivered to the FindGrant team.