Market Expansion Research
Project scope
Categories
Market research Competitive analysis Market expansionSkills
research surveys innovation data collectionVESTA Social Innovation Technologies is a social enterprise working at the intersection of gender-based violence, technology and access to justice. We’re on a mission to eradicate rape culture by empowering survivors. In 2021, we launched VESTA Community; a trusted online hub that provides a safe digital space for survivors who want to seek support, record, or report their experience. In 2022, we launched VESTA Campus.
We're currently available in Ontario, Canada, with police, community and university partner. We want to expand and we require some assistance is assessing our customer and completive landscape. We want to learn more about customer’s behaviours and expectations. We have some ideas of where we would like to go and the barriers to adoption.
To consider: What partnerships could help increase our credibility in the space? What market segments should we be targeting?
Our specific need is an outline of our industry’s expansion opportunities through a segment analysis.
We would like this to be partnered with some primary data collection; surveys and research into our present and future consumer to gather insights into buying behaviours and expansion expectations. These should supplement the segmentation recommendations.
Students will connect directly with the employer for mentorship and supervision throughout the project. Student will meet with the CEO and the Community Outreach Coordinator on a regular basis for mentorship and feedback.
About the company
VESTA began as an information and reporting platform, it has since evolved into a digital, online hub for survivors. We’ve learned from the research and feedback to wrap even more options and services around survivors. Our aim is to fill the gaps for those survivors who can’t or are afraid to seek professional help. Through one point of entry, survivors can find information including financial, legal, and health services. They can connect with in person services, including counselling. With one click, they can access crisis chat and text lines. Students at our university partners, can connect with their school’s Sexual Violence Prevention and Response Office, to find out what their on-campus options are. For those, that don’t know what steps they want to take, if any, they can simply create a record of their experience and save it, without taking any action. And for those who do want to connect with the police, we facilitate a trauma-informed approach and introduction to them.