ZypChicks - Media Development
Project scope
Categories
Graphic design Communications Operations Sales strategy Social media marketingSkills
manufacturing processes content development packaging and labeling communication mental healthPROJECT DESCRIPTION/DESCRIPTION DU PROJET:
ZypChicks' wants to both improve and increase our online presence through the development of automated communications and online content for social media and website.
ZypChicks is a small family-led hemp business. We are in the hemp business because it aligns with our values. Hemp is a local superfood -- good for you. Hemp is also a low input crop, sequestering more CO2 than the equivalent forested acreage -- good for the environment. We try to be inclusive foodies, and all our products are gluten free, nut free, nonGMO, and vegan! Along with this, we have a zero-waste manufacturing process and use compostable and recycled packaging. ZypChicks is a company that gives back to the community. This year, we have donated to women's shelters, pet rescues, homeless shelters, food banks, and our current campaign is for Nekem, an indigenous-led organization, helping the houseless and those with mental health issues and addictions. ZypChicks believes in what we do, and we believe in having fun along the way!
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:
- Development of automated emails consistent with ZypChicks brand, such as: Welcome, Abandoned Cart, Birthday, etc
- Assisting with content development including: setting up YouTube channel, social media posts, and blog posts
- Assisting with the improvement organization and navigation of the website
- Assisting with the development of a system to deliver regular email newsletters
IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*
- Developing template for automated emails & newsletter
- Creating web content
- Work on organization & navigation on ZypChicks website
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:
- Templates for automated emails
- YouTube channel with content
- 20-40 social media posts and blogs
- Improved organization & navigation of website
- System for regular newsletter
IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: EN
All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. / Tous les projets commenceront selon le principe du premier arrivé, premier servi, à quelles cohortes êtes-vous + votre équipe CAPABLE de participer ? Veuillez énumérer tout ce qui s'applique. Veuillez noter que la flexibilité sera la clé pour nous assurer que nous sommes en mesure de sécuriser une équipe d'étudiants pour votre projet.
- January cohort - January 3 to February 18
- February cohort - February 7 to March 25
TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]:
- 50 hrs
WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête.
- 3
PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Michelle Zyp
EMAIL ADDRESS/ADRESSE E-MAIL: zypchicks@gmail.com
About the company
ZypChicks promotes local and healthy eating. We began selling hemp in 2015 and have since grown our product line. We sell delicious Alberta grown hemp hearts, flavoured hemp, and incredible natural and flavour-infused hemp oils--all cold pressed and extra virgin. We use a process of cold sedimentation to filter our oils.
ZypChicks believes in leaving as small an ecological footprint as possible, which is why we we promote hemp and support local. We have also started using biodegradable packaging in 2019. We really do care!
All our products are nonGMO and made locally in a commercial kitchen. We use local and organic ingredients in the creation of our products as possible.