Digital Marketing Strategy for Sporticaa.com
Project scope
Categories
Digital marketing Search engine optimization Marketing strategy Social media marketingSkills
digital marketing marketing marketing planning social media content social media campaigns email marketing search engine optimization salesSporticaa.com, a Shopify store specializing in camping and hiking items, aims to enhance its digital marketing efforts to better reach both neurotypical and neurodivergent populations. The goal of this project is to develop a comprehensive digital marketing strategy that will increase online visibility, drive traffic to the website, and ultimately boost sales. The project will involve analyzing the current digital marketing efforts, identifying areas for improvement, and creating a targeted marketing plan that includes social media campaigns, SEO optimization, and email marketing. The team will also need to consider accessibility and inclusivity in their marketing approach to ensure it resonates with both neurotypical and neurodivergent audiences.
- A detailed digital marketing strategy document outlining proposed campaigns, SEO tactics, and email marketing plans.
- A social media content calendar for a three-month period.
- A report analyzing the current digital marketing efforts and identifying key areas for improvement.
- Recommendations for making the marketing approach more inclusive and accessible to neurodivergent audiences.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Good health and well-beingAbout the company
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