The main goal for the project is to expand the client base and increase revenue for Vloe, an advertising agency specializing in Google Ads, Meta Ads, Newsletters, Shopify stores, and website management. This will involve several different steps for the students, including:

- Conducting market research to identify potential new clients and industries to target.

- Developing a strategic plan for reaching out to potential clients and pitching Vloe's services.

- Creating marketing materials and presentations to showcase Vloe's expertise and capabilities.

- Collaborating with the sales team to implement the business development strategy and track progress.

By the end of the project, students should complete the following tasks:

- A comprehensive market research report identifying potential new clients and industries.

- A strategic business development plan outlining the approach to reaching out to potential clients.

- Marketing materials and presentations to support the business development efforts.

- Regular progress reports and analysis of the effectiveness of the strategy.

Final deliverables:

- A final report summarizing the business development efforts and outcomes.

- A presentation showcasing the results and recommendations for future growth.

I will explain to the student who my target audience is and how we have grown and obtain new leads for the past 10 years, as well as our plan to expand. I will always be available to answer any questions the student has.