Marketing needed for our Application that is currently in open testing and soon in full launch

The expectation is that the students would execute all the required marketing functions (for example promotion, and distribution). A global marketing strategy can help your organization improve product/service effectiveness, give a strong competitive edge, or heighten customer awareness. Take this opportunity to analyze how you could benefit from expanding internationally. Examples include but are not limited to:

• Market planning: developing market planning for this app.
• Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
• Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix.
• Social Media: An analysis of how to leverage social media channels to reach different customer groups
• Conduct external analysis (including customer, competitor, market, and environment) as well as marketing mix performance.
• Promotion planning: Studying the competitors within the business environment, students can come up with proper promotion planning for small to medium size businesses.

Weekly Meetings