The primary goal of this project is to design and execute a targeted digital marketing campaign that attracts high-quality leads for Wouessi’s fintech offerings. This initiative aims to enhance brand visibility, build a pipeline of potential clients, and establish Wouessi as a trusted player in the fintech space.

Outcomes

1. Increased Lead Generation:

• Generate a minimum of 100 qualified leads during the campaign period.

1. Improved Brand Awareness:

• Achieve a 20% increase in website traffic and engagement across digital channels.

1. Conversion Metrics:

• Reach a conversion rate of at least 10% for generated leads into inquiries or demo requests.

1. Enhanced Campaign Performance Insights:

• Provide actionable data and insights to guide future campaigns.

Deliverables

1. Campaign Strategy:

• A detailed digital marketing strategy document outlining target audiences, channels, budgets, and key performance indicators (KPIs).
• Defined campaign personas and messaging tailored to fintech clients.

1. Advertising Campaign Setup:

• Design and launch Google Ads, LinkedIn Ads, and other relevant PPC campaigns.
• Develop 3–5 ad creatives, including copy, visuals, and A/B testing variations.

1. Landing Pages:

• Create at least 2 SEO-optimized and conversion-focused landing pages.
• Include lead capture forms integrated with Wouessi’s CRM or email platform.

1. Content Marketing Assets:

• 5 social media posts promoting the campaign.
• 3 email templates for a drip email campaign to nurture leads.

1. Analytics and Reporting:

• Build a live performance dashboard tracking campaign metrics such as click-through rates (CTR), cost per lead (CPL), and overall ROI.
• Provide a final report with campaign insights, recommendations, and lessons learned.