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Fintech Lead Generation Campaign - Digital Marketing Specialist

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Wouessi Inc.
Wouessi Inc.
Toronto, Ontario, Canada
Rodrigue Fouafou
Rodrigue Fouafou
He
CEO and Founder
(169)
7
Portals
(1)
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Project
Academic experience
450 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Lead generation Marketing strategy
Skills
target audience search engine optimization content marketing digital marketing web traffic brand awareness financial technology (fintech) a/b testing key performance indicators (kpis) analytics
Details

The primary goal of this project is to design and execute a targeted digital marketing campaign that attracts high-quality leads for Wouessi’s fintech offerings. This initiative aims to enhance brand visibility, build a pipeline of potential clients, and establish Wouessi as a trusted player in the fintech space.

Deliverables

Outcomes

  1. Increased Lead Generation:
  • Generate a minimum of 100 qualified leads during the campaign period.
  1. Improved Brand Awareness:
  • Achieve a 20% increase in website traffic and engagement across digital channels.
  1. Conversion Metrics:
  • Reach a conversion rate of at least 10% for generated leads into inquiries or demo requests.
  1. Enhanced Campaign Performance Insights:
  • Provide actionable data and insights to guide future campaigns.


Deliverables

  1. Campaign Strategy:
  • A detailed digital marketing strategy document outlining target audiences, channels, budgets, and key performance indicators (KPIs).
  • Defined campaign personas and messaging tailored to fintech clients.
  1. Advertising Campaign Setup:
  • Design and launch Google Ads, LinkedIn Ads, and other relevant PPC campaigns.
  • Develop 3–5 ad creatives, including copy, visuals, and A/B testing variations.
  1. Landing Pages:
  • Create at least 2 SEO-optimized and conversion-focused landing pages.
  • Include lead capture forms integrated with Wouessi’s CRM or email platform.
  1. Content Marketing Assets:
  • 5 social media posts promoting the campaign.
  • 3 email templates for a drip email campaign to nurture leads.
  1. Analytics and Reporting:
  • Build a live performance dashboard tracking campaign metrics such as click-through rates (CTR), cost per lead (CPL), and overall ROI.
  • Provide a final report with campaign insights, recommendations, and lessons learned.


Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

No poverty

About the company

Company
https://wouessi.com
Toronto, Ontario, Canada
11 - 50 employees
It & computing
Representation
Minority-Owned

Welcome to Wouessi Inc.
Driving Global Innovation Through Digital Excellence

At Wouessi, we bridge the gap between cutting-edge technology and transformative business solutions. As a Toronto-based AI and technology firm, we harness innovation, collaboration, and mentorship to redefine the future of work and digital excellence.

Our Mission
Empowering businesses worldwide by delivering tailored, impactful solutions in:
✅ Artificial Intelligence
✅ Machine Learning
✅ Digital Transformation

Through strategic partnerships with academic institutions and talent platforms like Riipen, we connect with diverse, innovative minds to tackle real-world challenges, shape industries, and set new standards for operational excellence.

Our Vision & Mission
🌍 Vision: To create a borderless world where digital innovation knows no limits.
🚀 Mission: To become a global leader in driving transformative initiatives that empower organizations and foster long-term growth through innovation, mentorship, and collaboration.

About Us
Founded by Rodrigue Fouafou, Wouessi Inc. has successfully scaled its operations by partnering with over 500 students and global talent. We take pride in our collaboration with Riipen, where our project-based internships offer real-world learning opportunities while driving operational success.

Our team of industry professionals and student interns brings a wealth of creativity, technical expertise, and diverse perspectives to every project. From AI-powered solutions to strategic consulting, we are committed to elevating our clients’ experiences and outcomes.

Why Wouessi?
🏆 Riipen Employer of the Month – Recognized for our commitment to mentorship and innovation.
🎓 Global Reach – Partnered with 50+ universities worldwide to connect with top-tier talent.
💡 Proven Success – Completed 300+ projects in AI, software development, and business management.
📈 Impact-Driven – Achieved a 25% improvement in project completion rates through Riipen collaborations.
🚀 Career Growth – Helped interns transition into leadership roles, including our current COO and Technical Director.

Get in Touch
📧 Email: Info@wouessi.com
🌍 Website: https://wouessi.com