Virtual Internship Opportunity: Marketing and Communications
Project scope
Categories
Communications Operations Project management Sales strategySkills
hubspot crm self-motivation google sheets digital marketing public relations press releases communication marketing communications blog posts marketingNumber of individual positions available: 4 students
ABOUT COMPANY
We Connect, We Inspire, We Create – Step By Step
We promote Canadians' mental health through the arts by carrying out customized, creative, interactive art programs, workshops, and projects for the benefit of individuals who are facing difficult life situations. New Step 4 U gives people-in-need opportunities to find their voices through creative arts.
OUR VALUES:
COLLABORATION: We believe the best work is done together
EMPATHY: We believe in putting people first
POSITIVE IMPACT: We know that our work makes a difference in peoples lives
ACTION: Feel More, Care More, Do More
PROJECT SCOPE
New Step 4 U (NS4U) is looking for a highly motivated, dynamic, creative, organized, and passionate student to help support the ARTbulance project and the first subscription-based product - the My Hug Bag. To assist in promoting our flagship project and activities, strengthen our image and relationships with local people, businesses, organizations, current and potential members.
New Step 4 U offers a virtual internship opportunity for 4 students.
The primary focus for the 4 students will be:
1) Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.
2) Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
3) Strategic Social Media Marketing - develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; create useable social media and blog posts.
Our goal at the end of this experience is:
- To help us improve our brand's presence and capture greater market share.
- To effectively communicate our organization's vision and mission to a broad audience.
- To help us generate more traffic and revenue through digital marketing and search engines.
- To assist in promoting our income-generating activities and strengthening our image and relationships with local people, potential sponsors, businesses, organizations, current and potential members.
- For the students to help us improve our online presence, reach more customers, and effectively promote our brand through compelling social media content.
Other duties the student may complete could include:
- Assist with outbound email marketing campaigns as needed; measure and report on these campaigns' performance using tools such as Hubspot, Google Sheets, Excel.
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
We will plan to communicate with our virtual intern using these communication tools:
Riipen messaging, G-Suite, Zoom meeting, email
Student's primary contact: Marina Mais, Executive Director
During the project, students will be provided constant supervision and mentorship by professional skilled leaders to support and enhance students' success in project deliverables.
About the company
New Step for You (NS4U) is a not-for-profit organization that empowers individuals living with social, cognitive, physical, and/or emotional needs through Expressive Art programs and Community Art Projects.
Over the last two years, NS4U has partnered with more than 52 community organizations within the GTA to provide physical, mental and emotional healing to citizens through unique methods that include the use of innovative art tools such as 3D printing pens, digital art and virtual reality. NS4U has consistently delivered large-scale community projects that have empowered the vulnerable population, allowed individuals to heal and transform their lives through the medium of art, fostering a sense of security and well-being. Till date, NS4U has enriched the lives of over 3000 individuals in the GTA area through their unique programming.