Charity Village Social Media Campaign Strategy
Project scope
Categories
Communications Market research Operations Competitive analysis Market expansionSkills
content creation social media campaignsThe main goal of this project is to create a comprehensive social media campaign strategy for Charity Village. This will involve several different steps for the students, including:
- Researching and analyzing the current social media landscape for Charity Village.
- Developing a comprehensive strategy for engaging with potential customers and supporters.
- Creating content for the social media channels that is aligned with the overall strategy.
- Developing a plan for tracking and measuring the success of the campaign.
- Optimizing the campaign based on the data gathered from tracking and measuring.
By the end of the project, students should demonstrate:
- Understanding of the current social media landscape for Charity Village.
- Comprehensive strategy for engaging with potential customers and supporters.
- Creation of content for the social media channels that is aligned with the overall strategy.
- Plan for tracking and measuring the success of the campaign.
Final deliverables should include:
- A written report outlining the strategy and content created.
- All content created for the social media channels.
- A presentation summarizing the strategy and results.
we will have weekly check-in meetings via zoom to discuss the progress of the project and to clear up any questions.
About the company
Each year in Canada, millions of workers and volunteers make sacrifices in order to live, breathe and work for change, without expecting anything in return. At CharityVillage®, we call these people Unsung Heroes and we feel, it’s about time to sing their praises!