The main goal for the project is to create 35 social media posts with hashtags and at least 2 photos (real and/or AI-generated) per candidate that align with the Toronto Concert Band's brand identity. Additionally, one candidate will be responsible for entering all posts into the Social Media syndicating tool (Publer). The individual themes for posting will be Winter Holiday Seasons, 'Scary' music (Hallowe'en), Women in Music (Modern & Historical), and Diversity & Inclusivity (musicians and impact). The project length will be between 2-3 weeks, in late July and August 2024.

The tasks that learners need to complete to achieve the project goal include:

- 4 candidates creating 35 social media posts with hashtags and at least 2 photos (real and/or AI-generated) that align with the Toronto Concert Band's brand identity.

- Each candidate ensuring that the posts cover the individual theme they are assigned of one of: Winter Holiday Seasons, 'Scary' music (Hallowe'en), Women in Music (Modern & Historical), and Diversity & Inclusivity (musicians and impact).

- One candidate for entering all posts into the Social Media syndicating tool (Publer) for scheduling and publishing.

- Ensuring that the content reflects the mission of the Toronto Concert Band and resonates with the target audience.

- Collaborating with the Toronto Concert Band's marketing team to ensure the content meets the brand's standards and guidelines.

2 members of the TCB will be available for kickoff, weekly, and as-needed support to help advance the project. We will be available by Zoom and Slack for prompt communication, and scheduled meetings as suits everyone's needs.

We will provide access to our shared documentation and software necessary to enable project success.