The main goal for the project is to rebrand Premium Events & Design to reflect an aspirational, ultra luxury destination wedding planning brand. The student chosen will dedicate time to research and understand the beliefs and values of a luxury client, study their consumer behavior, and research how luxury brands attract affluent clients through their branding. With the understanding of the brand and the principles adopted by world-renowned luxury brands, the student will develop brand assets including a logo, brand and style guideline package, email signature, social media banners and profile image, a favicon, and letterhead.

Tasks for learners to complete to achieve the project goal include:

- Researching and understanding the beliefs and values of a luxury client

- Studying consumer behavior and researching how luxury brands attract affluent clients through their branding

- Developing a stacked, horizontal, and inverted logo for Premium Events & Design

- Creating a brand and style guideline package

- Designing an email signature

- Developing social media banners and a profile image

- Creating a favicon

- Designing a letterhead

Students will collaborate with the owner on Basecamp, where project tasks will be organized. All communication will take place within Basecamp and students are welcome to ask unlimited questions to ensure they are properly guided and set up for success.