Sweet Spot Typeface Design
Project scope
Categories
UI design UX design Graphic design Branding & style guidesSkills
print media typography marketing materials design elements and principles style guides brand identity computer fontsYour Sweet Spot Life seeks to enhance its brand identity through the creation of a custom font. The goal of this project is to design a unique typeface that reflects the company's ethos and aesthetic values. This project provides an opportunity for learners to apply their knowledge of typography, design principles, and digital tools to create a font that aligns with the brand's image. The project involves researching existing fonts, understanding the brand's visual language, and developing a typeface that is both functional and visually appealing. The final font should be versatile enough for use in various marketing materials, including digital and print media.
The primary deliverable is a complete custom font file in a standard format that can be used across different platforms. Additional deliverables include a style guide detailing font usage, character set, and design rationale. The project should also include a presentation showcasing the design process, from initial sketches to the final product, highlighting how the font aligns with the brand's identity.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Representation
Diversity and inclusion
Categories highlighting this company’s ownership and values
Minority-Owned Women-Owned BIPOC-Owned Small Business Sustainable/green Social Enterprise Employee-Owned Neurodivergent-Owned Community-FocusedAbout us
We are capturing what it means to be Canadian—one resource, one product, one story, one experience at a time. Our process begins with local natural resources, crafted by passionate creators who turn raw materials into meaningful works. Each creation tells a story—of learning, making, and transforming—connecting us to our culture and community. Through these efforts, we showcase how creation inspires, empowers, and leaves a lasting impact on those who experience it.
Motivation and Ideology
We are driven by a commitment to reshaping the way resources are sourced, products are made, and communities are supported. Our goal is to create sustainable, high-quality goods that reflect Canadian culture and values, challenging traditional models of production and consumption.
Resource Development
We work tirelessly to find truly Canadian resources, overcoming the challenges posed by global outsourcing. Partnering with universities and local groups, we aim to discover, develop, and utilize local materials for a sustainable, ethical product line.
Creation and Innovation
Through collaboration with creators, we develop innovative products that highlight Canadian craftsmanship and creativity. Our focus is on providing the tools, resources, and support to help creators build products that are both sustainable and meaningful.
Community Engagement
We believe in the power of collaboration and are actively working with local businesses, schools, and community groups to foster long-term, sustainable growth. By building strong partnerships, we support the development of local industries and create a more resilient economy.
Market and Sales
Our marketplace serves as a platform to sell not only our own products but also those created by other local artisans and businesses. By offering sustainable, high-quality products, we aim to make ethical consumption the easy and logical choice for consumers.
The Vision
Our vision is to build a self-sustaining ecosystem where Canadian resources are prioritized, and businesses are empowered to thrive. We are working towards creating resource hubs and a CRM system that will streamline the development of local products and services, creating a lasting impact on communities and industries.