We want to share the knowledge with the western companies that want to expand their business to East Asia.

We would like the student to help with the research and consolidate the results. We will use the findings for industry conference to educate the western companies about East Asia market.

1) Understand User Research Industry

Get familiar with the industry by attending industry related webinars and reading through blogs. e.g. Nielsen Norman Group, Medium

2) Study the existing East Asia Agencies

Search local agencies that help western companies to expand their business in East Asia, what are the successful and failure cases.

3) Compare the different User Research methods been used in East Asia Market

By talking with industry experts and local people, compare how differently western research methods are adapted to these countries.

Students will connect directly with senior researchers/managers for mentorship throughout the project.

We will be able to provide students with:

- Coaching student in the end to end process of User-Centered Design / User Experience / User Research

- Guidance in translating user insights into product features

- Advice in communication and project management skills

- Expose students to UX industry related conference