Marketing Improvement Project (SEO, Social Media, Behavioral Analysis)

Closed
Werrv Inc.
Toronto, Ontario, Canada
Bill Charters
President
(57)
3
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Marketing strategy Media
Skills
target audience social media application programming interface (api) traffic patterns python (programming language) social media strategy pinterest marketing tiktok analytics
Details

This project will involve Programming in Python, Accessing APIs from Data Tools like https://dataforseo.com/ and performing data analytics.

1) SEO Analytics - Werrv has an existing SEO Improvement Plan for both Domain Authority and Page Authority which will be shared with Interns. Over the duration of the internship Interns will be involved in executing SEO improvements and assessing results through https://search.google.com/search-console/about and industry leading SEO tools.

4) Social Media – Assess traffic patterns related to similar brands and topics of interest from social media platforms (refer to separate Social Media Strategy document and identify the best opportunities to engage our target audiences. Prioritize the best opportunities for Facebook, Instagram, YouTube, Twitter, Linked In, Pinterest and possibly TikTok. Produce interesting content pieces to improve engagement.

Deliverables

1) Write programs that can be reused to extract information for SEO analysis.

Mentorship

This project is best suited for inquisitive, creative, ambitious, self-starting candidate who embraces the opportunity to leave their mark. Students will be provided with knowledge sharing, constructive feedback and mentorship with respect to business skills, entrepreneurship and career skills,

1) Introductory Meeting - Candidates will be provide with additional background material and engage in an introductory on-line, two-way discussion about WERRV goals, project priorities and opportunities.

2) Chat/On-line Meetings- Students can ask questions, pitch ideas, request feedback and communicate anything required via chat, screen sharing, on-line, etc. Timely responses will be provided - generally within minutes or hours and rarely more than 24 hours.

4) Project Milestone Updates- Project update summaries against milestones can be provided by e-mail on a periodic (weekly, or as deemed mutually appropriate given the timelines and feedback will be provided as required.

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Retail, Automotive, Travel & tourism

Werrv ( https://werrv.ca/ ) is an entrepreneurial Canadian company with the goal of disrupting and transforming the aftermarket parts and services industry for recreational vehicles (RVs), boats and recreationally watersports. Werrv serves Canadians from coast to coast and US Customers in the lower 48 states.
Our mission is to help people enjoy their best life while experiencing the great outdoors.
Werrv seeks to engage ambitious and entrepreneurial students to want engaging, challenging, referenceable and rewarding experiences to develop and demonstrate their full potential and workforce readiness. If you're intrigued by #vanlife, even better... Let's make things happen. Check our consistent 5-star ratings on Riipen Feedback.