We have a range of creative projects on our wish list and we're looking to work with creative and ambitious students to reimagine our website presentation and optimize customer engagement and conversion rates. This will involve reviewing customer experience based on actual website data and our customer insights from Lucky Orange and brainstorming optimization techniques and producing relevant, engaging video and graphic content to raise the bar even higher at our website and social media channels. We are modern, ambitious, entrepreneurial and we already employ industry leading marketing tools that you will have a chance to work with during your project Shopify, Klaviyo, Lucky Orange, etc.). Our core business at Werrv ( https://werrv.ca/ ) is selling parts and accessories to Recreational Vehicle (RV) and Boat owners, but don't think it's boring - we are different. We're even on Tik Tok now... Bonus if you're interested in #vanlife .

Website redesign should endeavor to use supportable features already available but underutilized. Content may be in the form of Infographics, Videos, Animation, 3D product models and a wide range of Graphic Assets. We are looking for a high quality of content aligned to our brand and helping our customers to make informed buying decisions with a comfortable customer experience. Students may also be able to develop advertising messages and A/B test the results of various content in real time during the project to confirm the optimal fit for our customers.

Project Scope

1) Onboarding - We'll share our knowledge - Gain familiarity with our context, including: company goals, competitive landscape, industry trends, our industry leading tools and our content priorities.

2) Prioritize – We'll work together to shortlist a list of recommended website improvements and content from our long list of content priorities considering strategic value, your aptitude and interests, potential level of engagement with our customers, ease of curation/creation from reliable sources, and relevance to target customer personas. We'll categorize by channel/type of content.

3) Optimize Website / Create/Curate Content – Develop the content pieces identified above (written, graphic, video, infographic depending on your area of focus) and recommend a calendar/sequence of release dates for social media channel based content.

4) Live Analysis and Strategy Refinement– As a bonus, there is the opportunity for students to get live feedback/observation of their work based on A/B testing and, for Blog Post items on the Werrv Website we have the "Lucky Orange" App that allows us to replay users' actual interaction with website content, noting things like how quickly they scrolled though content, where they clicked, etc. and the ability to post surveys and gain user feedback.

Our website platform is Shopify and we will give you access to the website and other organizational assets to support this project. Work can be completed remotely and online brainstorming and update meetings can be done via Microsoft Teams, Zoom or other preferred platforms. Timely meeting access and response to questions will be provided, including by text, or on-line communication tools.

This project is best suited for an inquisitive, creative, ambitious, self-starting candidates who embrace the opportunity to leave their mark. Interns will be provided with knowledge sharing, constructive feedback and mentorship with respect to business skills, entrepreneurship and career skills,

1) Introductory Meeting - Candidates will be provide with additional background material and engage in an introductory on-line, two-way discussion about goals, project priorities and opportunities. Candidates are encouraged to ask questions and pitch ideas to maximize their results.

2) Chat/On-line Meetings- Pitch ideas, request feedback and communicate anything required via chat, screen sharing, on-line, etc. as frequently as required to maintain momentum and maximize results.

4) Project Milestone Updates- Project update summaries against milestones can be provided by e-mail on a periodic (weekly, or as deemed mutually appropriate given the timelines and feedback will be provided as required.