With over ten years of expertise in building custom web and mobile application, Futurify has reached a new dilemma: adapt to the upcoming approach or stay as we are and drop the competitive edge. Our new focus for the next quarter is to penetrate the new market: Business Automation. At its core, Business Automation motivates businesses to adapt to the changes of their industries by replacing outdated processes with automated ones.

With that being said, we want to better understand the Business Automation market and audience as well as the overall picture so we can gain the advantages within the industry.

The research will include, but not limited to:

• Business Automation market research
• Industry size and market potential
• Competitive landscape
• Strategic positioning of our brand

We hope to gain a deep understanding of the current struggles or problems that the target audience is facing so that we can tailor a more reasonable approach. Most of the time, we always gauge the potential of the market and identify any existing problems before investing our effort. We expect these activities should be taken:

• Analyze the market
• Identify the existing problems or something we can catch early on
• Competitor analytics
• Understand and recommend the processes that can be automated
• Recommend the strategy to improve our brand positioning

We will need more expertise to guild and advise us on our strategic approach.

Students will work closely with the our project manager who is supervising and available for questions. This will also include weekly progress meetings where adjustments to the students' tasks and duties can be made if necessary. We will also provide access to all the tools, technology and data that can help with the project.