Social Media Marketing Plan for Frameworks© Workshops
Closed
Edmonton, Alberta, Canada
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level
Project scope
Categories
Communications Marketing strategy Media EducationSkills
press releases sales prospecting communication social media content creation student marketing project scoping market penetration marketing planning public relations social mediaOur organization is interested in working with a student marketing team on a basic marketing plan for a new workshop series.
This project scope might include, but is not limited to:
- Public Relations - Develop and implement a PR strategy; create social media content, including press releases, user testimonials, case studies, and customer stories.
- Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
- SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
- Strategic Social Media Marketing - develop and implement strategies for improving our online presence and increasing engagement, both on our current channels (Facebook and LinkedIn) and also for Instagram; create a content calendar; creating useable social media and blog posts.
We will plan to communicate with our students using these communication tools: Riipen messaging, email
No deliverables exist for this project.
About the company
Company
the(ir)replaceables is above all focused on social science and market research to support both individuals and organizations in their quests to be healthier, happier, and more resilient to change.