Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.

We are looking for real designs that we could use in our branding and general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company.

This will involve several different steps for the students, including:

• Researching the brand identity.
• Logo and name proposals that reflect who we are
• Brand voice
• Work to create a branding guide for us to reference
• Help create prototypes using software tools that can be implemented in our marketing
• Research the competitors to see what they are doing.
• Creating custom branding sheets with colours and logos.

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Research into brand
• Brand voice
• Polish up our logo, mock 3-4 designs
• Brand reference
• Prototypes for us to use

Bonus steps would include:

• Custom material for us to use later on

Final deliverables should include

• Complete our brand identity and style guide system (brand sheet and guide)
• Final Logos

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Access to personnel, website analytics, sales and brand collateral, and more
• Names of competitors to understand the market
• Work within the student's software expertise