The main goal of this project is to research and develop new advertising creatives for The Roasters Pack's Facebook advertising. This will involve several different steps for the students, including:

- Researching the current market and understanding the target audience of The Roasters Pack.

- Analyzing the current advertising creatives used by The Roasters Pack.

- Analyzing the current advertising creatives used by other similar direct to consumer brands for effective creative.

- Developing new advertising creatives that are tailored to the target audience.

- Making improvements based on the feedback and advertising results

By the end of the project, students should demonstrate:

- An understanding of the target audience of The Roasters Pack.

- An understanding of the current advertising creatives used by The Roasters Pack + other DTC brands

- The ability to develop new advertising creatives tailored to the target audience.

- The ability to test the new creatives with the target audience and make improvements based on the feedback.

Final deliverables should include:

- A written report explaining the design process and outcomes.

- A portfolio of the new advertising creatives.

• weekly check ins from the CEO with the student to provide feedback, insights and best practices
• a list of resources to learn from