Our goal is to create a solid marketing strategy to increase click traffic and the number of viewers, followers, and subscribers on our website page and app for our new royalty-free music library called MusMe. We want to increase the global brand awareness on all of our social media platforms and increase our customer list and profits for better leverage and outreach. We also want to develop more strategies for targeting the right audiences that can be turned into loyal subscribers and followers. Our organization is able to offer a virtual internship opportunity for 4 marketing students.

The primary focus for the student will be:

• Branding - Conduct a full social media and website audit for each of the TwinsMusic platforms, assess where and how to improve our brand's presence and differentiate from our competitors.
• Marketing Communications - Recommend changes to our current advertising and PR strategy; create an integrated marketing campaign; create a rebranding campaign.
• Market Research - Investigate our competitive landscape, such as Pond5 and Artistlist; identify expansion opportunities; create a competitive analysis that clearly explains the ways in which other companies are successfully implementing their own marketing strategies and what we can do to improve.
• Prospecting Strategy - Evaluate our current customer base and make recommendations to expand business development; create new outreach content.
• SEO Strategy & Recommendations - Provide content suggestions and recommendations to increase search visibility on platforms like Google, Yahoo, Safari, etc.; increase click traffic by developing a Google AdWords campaign.
• Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
• Public Relations - Develop and implement a PR strategy for the artists that we manage.

Our goal at the end of this experience is:

• Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater brand identity.
• Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
• SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
• Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
  

Other duties the student may complete could include: (indicate other duties as exemplified below)

• Measure and report on performance of these campaigns using tools such as HubSpot, Google Sheets, Excel, etc.
• Content development, including social posts, blog posts, LinkedIn articles, and website copy.
  

We will plan to communicate with our virtual intern(s) using these communication tools: Riipen Messaging, email, Zoom, Facebook

Messenger and Instagram.

Primary contact: (Giuseppina Magri, CEO)

Secondary contact: (Olivia Brewer, Marketing Assistant)