Our goal is to create an international marketing strategy that increases product distribution and sales and links followers and subscribers from culturally different backgrounds. We want to increase the global brand awareness on all of our social media platforms and diversify our customer list and profits for better leverage and outreach. Our organization is able to offer a virtual internship opportunity for 1 business student.

The primary focus for the student will be:

• Strategy - Develop a new market implementation plan; develop a fresh and innovative marketing strategy for new products or services; identify new funding and grant opportunities and write proposals.
• Brand Diversification - Examine our current brand awareness and identify areas that lack global unity and mass appeal to international markets; compare pricing grids from variety of global markets and through data collection see what is the ideal fit.
• Market Research - Investigate our competitive landscape, such as Pond5 and Artlist; identify expansion opportunities; create a competitive analysis that clearly explains the ways in which other companies are successfully localizing their content and what we can do to improve promotional success.
• Other Marketing Strategy & Recommendations - Provide content suggestions and recommendations to increase search visibility on platforms like Google, Yahoo, Safari, etc.; increase click traffic by developing a Google AdWords campaign.

Our goal at the end of this experience is:

• Apply the knowledge obtained from identified funding and grant opportunities and use proposals to reach out to discovered organizations.
• Adapt the students' marketing strategy and perform a first-entry trial run in a country with an unexplored market.
• Branding and Marketing Communications - For the student(s) to help us improve our brand's international presence and capture greater brand identity.
• Other Marketing Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
• Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling and culturally-adaptive content.

We will plan to communicate with our virtual intern(s) using these communication tools: Riipen Messaging, email, Zoom, Facebook

Messenger and Instagram.

Primary contact: (Giuseppina Magri, CEO)

Secondary contact: (Carter Brady, Marketing Assistant)