Positions available: 2

Our organization is interested in working with a student marketing team on a basic marketing plan for a new podcast.

This project scope might include, but is not limited to:

• Public Relations - Develop and implement a PR strategy; create social media content, including press releases, user testimonials, case studies, and customer stories.
• Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
• SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
• Strategic Social Media Marketing - develop and implement strategies for improving our online presence and increasing engagement, both on our current channels (Facebook and LinkedIn) and also for Instagram; create a content calendar; creating useable social media and blog posts.

We will plan to communicate with our students using these communication tools: Riipen messaging, email

The student will be working with Tami Ambury, the host of the podcast, and career/education consultant. Tami is also an Experiential Learning Facilitator at a post-secondary in Alberta, and has extensive experience supervising and mentoring students in this setting.