Ubuntu - Mobilizing Central Alberta is a non-profit organization dedicated to empowering communities and fostering social change in the Red Deer area. The organization seeks to enhance its advocacy efforts to better engage with local stakeholders, influence policy, and raise awareness about its mission. The goal of this project is to develop a comprehensive advocacy plan that aligns with Ubuntu's objectives and leverages its existing resources. The project will involve researching effective advocacy strategies, identifying key stakeholders, and crafting a tailored plan that can be implemented by the organization. By applying classroom knowledge of communication, public relations, and strategic planning, learners will gain practical experience in developing a real-world advocacy strategy.

- Analyze Ubuntu's current advocacy efforts and identify areas for improvement.

- Research successful advocacy strategies used by similar non-profits.

- Identify and prioritize key stakeholders and target audiences in Red Deer.

- Develop a strategic advocacy plan that includes clear objectives, tactics, and timelines.

The project will result in a detailed advocacy plan document that Ubuntu can use to guide its future efforts. This document will include a situational analysis, a list of prioritized stakeholders, and a set of strategic objectives with corresponding tactics. Additionally, learners will provide a presentation summarizing their findings and recommendations to Ubuntu's leadership team.

- Comprehensive advocacy plan document.

- Stakeholder analysis and engagement strategy.

- Presentation of findings and recommendations to Ubuntu's leadership.

-Create a presentation to Red Deer City Council