The main goal of this project is to create a brand guide document containing a logo, color pallete, typography, images, and other design elements that make up the visual identity of Sofvie Inc. It should also include high-level guidelines for the use of language, trademarks, and personality that make up the messaging identity of the brand. Additionally, create a handful of mockups in Figma for a website following the brand guidelines established. The design needs to be mobile first and should be optimized for load speed, accessibility, and scalability.

The tasks needed to complete the project include:

• Review requirements and gather inspiration and resources.
• Propose high-level style and art direction to be applied to brand guide.
• Develop a logo, color pallet, typography, images, and other design elements that make up the visual identity of the brand.
• Develop high-level guidelines for the use of language, trademarks, and personality that make up the messaging identity of the brand.
• Create a handful of mockups in Figma for a website following the brand guidelines established.
• Ensue the web page design is mobile first and optimized for load speed, accessibility, and scalability. Provide one or two mockups at three different viewport width breakpoints.

We will support learners in completing this project by providing them with the following resources and guidance:

• Weekly 1 hour alignment meetings: We will schedule regular meetings with the learners to discuss their progress, challenges, and feedback on the project. These meetings will help us align our expectations, clarify any doubts, and celebrate their achievements.
• Direct access to the design team as needed: We will be available for the learners to contact us through chat, video chat, and email whenever they need our assistance or input on the project. We will respond to their queries as soon as possible and offer our expertise and advice.
• Feedback on tasks throughout the week: We will review the learners’ tasks and deliverables throughout the week and provide them with constructive and timely feedback. We will highlight their strengths, areas of improvement, and suggestions for enhancement.
• Support and coaching if any gaps are identified: We will monitor the learners’ performance and identify any gaps or difficulties they may face in completing the project. We will provide them with additional support and coaching to help them overcome these challenges and achieve their learning goals.