Build Back Better - Marketing Campaign
Project scope
Categories
Communications Market research Product or service launch Marketing strategySkills
marketing pilot experiment persuasive communicationObjective
Promote Entrepreneurship
Build Back Better is a cause we are committed to as part of the global entrepreneurship ecosystem. We aspire to help develop entrepreneurs, who can help fulfil the economic demands in various industry sectors. We are creating a media entrepreneurship program, for business enthusiasts/leaders to pursue business opportunities. In this 8-week rapid skilling program, participants are challenged to learn the theory and develop a pilot project for pitching to businesses, investors, and platforms.
Activities
Promotion
Our marketing team will engage in activities as part of the community. These include education about the program and highlighting the opportunities and benefits of media-themed businesses. Persuasive communication and success stories are the key to deep engagement.
Lead Generation
Our goal for the first cohort is to recruit 10 teams. Teams include 1 to 5 members, who can complement each other as part of a savvy media startup.
Metrics
Reach
We aspire to reach at least 100K folks over a 3-month period.
Recruitment
Besides recruiting a cohort of 10 teams, we want to develop critical insights on recruiting founding teams.
Mentorship
We work very closely with our students, so we can help develop the next generation of professionals.
Leadership Development
We care about future leaders, and we are happy to guide the leadership development process.
About the company
We are an award-winning B2B startup, a product company, specializing in knowledge resources, learning programs, and tech tools.