Targeted Pricing
Project scope
Categories
Accounting Market research Sales strategySkills
preparing executive summaries customer demand planning purchasing sales branding researchWe would like you to analyse the market and present an effective data driven pricing model recommendation for our organization.
To accomplish this, we believe you will need to conduct the following research:
- Understand the impact of the government involvement in this industry in Canada. Government regulates the industry. Licensing limits competition. They are responsible for branding limitations, purchasing and distribution. This being said the final customer demand impacts ordering.
- Our organization’s cost, government markup.
- The competitive landscape of this new market.
- The targeted client description.
- Market size and assumptions for mkt share acquisition.
We want to enter this new market with the right pricing of our products to maximize profitability.
Final deliverable's should include:
- A written report including an Executive Summary that illustrates your research findings and recommendations.
- A visual presentation of your research findings and recommendations.
- Expected sales volume by price level and the associated profitability.
Files and data will be shared with people who engage in the project.
About the company
Uniik Organica is focused on delivering premium personal health products that leverage the health benefits of cannabinoids in conjunction with traditional herbs, and minerals that are beneficial in topical applications. We have effective cannabinoid and products that we are bringing to market to satisfy the demand from people seeking natural, and organic alternatives.