Public Relations and Outreach

Closed
Sports After 6
Ajax, Ontario, Canada
Chief Operating Officer
(38)
3
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Customer segmentation Public relations Product or service launch Sales strategy
Skills
relationship building social media target audience social media engagement scheduling sales prospecting promotional materials customer relationship management public relations spreadsheets
Details

The main goal of the project for a Public Relations and Outreach Intern in your 80-hour internship is to establish and nurture initial connections with athletes, coaches, and sponsors who have the potential to become partners or collaborators with Sports After 6. This is primarily a relationship-building and awareness-raising phase, and the specific objectives might include:

  1. Identify Prospective Partners: Create a well-researched list of potential athletes, coaches, and sponsors who align with your company's mission and could benefit from collaboration.
  2. Initiate Contact: Reach out to these prospects to introduce Sports After 6, its mission, and the value it offers. The goal is to generate initial interest and establish a connection.
  3. Generate Interest: Encourage these prospects to engage with your content or express interest in learning more about how they can collaborate with your company.
  4. Document Interactions: Keep a record of all interactions and responses, including positive responses, expressions of interest, or any specific requests from the prospects.
  5. Prepare for Future Collaboration: Lay the groundwork for potential future collaboration by scheduling follow-up meetings, calls, or discussions with prospects who have shown interest.
  6. Raise Awareness: Increase awareness of Sports After 6 within the target audience of athletes, coaches, and sponsors. This can be achieved through social media engagement and interactions.


Deliverables
  1. Research and List Building: The intern can start by researching and compiling a list of athletes, coaches, and sponsors who align with your company's mission and values. This includes finding their contact information and social media profiles.
  2. Drafting Outreach Templates: Create email templates or introductory messages that can be customized for each contact. These templates should be professional and compelling, explaining the benefits of collaboration with Sports After 6.
  3. Initial Contact: Reach out to potential partners via email or through social media, introducing your company, its mission, and the value of collaboration. Encourage engagement by sharing your content or relevant updates.
  4. Social Media Engagement: The intern can actively engage with athletes, coaches, and sponsors on social media platforms by commenting on their posts, sharing their content, and starting conversations.
  5. Follow-Up: After the initial contact, the intern can follow up with interested parties or those who have shown positive responses. This might involve scheduling calls or meetings.
  6. Event Preparation: If your company plans to attend sports events or conferences, the intern can assist in preparations, such as gathering promotional materials or setting up appointments with potential partners who will be present.
  7. Document and Track: Create a system for documenting all interactions and responses from potential partners. This can include a CRM (Customer Relationship Management) system or a simple spreadsheet.


Mentorship

Supporting students during their internship is essential to ensure their success and provide a positive learning experience. Here are some ways students can expect to be supported during their Public Relations and Outreach Internship at Sports After 6:

  1. Onboarding and Training: Provide a thorough onboarding process where you introduce students to your company's culture, values, and mission. Offer training on the tools and software they will use, including any CRM systems or outreach templates.
  2. Clear Expectations: Clearly define their roles and responsibilities, including specific goals and objectives for the internship. Make sure they understand the scope of their work and the importance of their role in your company.
  3. Regular Check-Ins: Schedule regular check-in meetings to discuss their progress, answer questions, and provide feedback. These can be weekly or bi-weekly to ensure they are on the right track.
  4. Mentorship: Assign a mentor or supervisor who can guide and mentor the students throughout the internship. This person can provide one-on-one support, answer questions, and offer insights.
  5. Feedback and Evaluation: Provide constructive feedback on their work and performance. Highlight what they are doing well and offer suggestions for improvement. Consider conducting a mid-point and final evaluation.
  6. Resource Access: Ensure they have access to the necessary resources and materials they need to complete their tasks, such as contact lists, outreach templates, and design software if required.
  7. Networking Opportunities: As your company emphasizes networking, encourage students to participate in relevant events, meetings, or discussions where they can build connections with potential partners.
  8. Professional Development: Support their professional development by offering opportunities for them to attend webinars or training sessions related to public relations, outreach, or marketing.
  9. Open Communication: Maintain an open line of communication so students feel comfortable asking questions, seeking guidance, or expressing any concerns or challenges they face.
  10. Encourage Creativity: Allow students to be creative and innovative in their outreach efforts. Encourage them to come up with new ideas and strategies to engage with potential partners effectively.
  11. Recognition and Appreciation: Recognize and appreciate their contributions and efforts. Publicly acknowledge their achievements within the team to boost their morale.
  12. Flexibility: Be understanding of their schedules, as they are likely juggling coursework and other responsibilities. Offer flexibility in terms of work hours or remote work if possible.
  13. Post-Internship Opportunities: If you are impressed with a student's performance, consider offering them the opportunity to continue working with your company in a more permanent role or extended internship.


About the company

Company
Ajax, Ontario, Canada
2 - 10 employees
Arts, Business & management, Business services, Sports & fitness, Entertainment

At Sports After 6, we are not just a multimedia company; we are the storytellers of local athletic talent in the Greater Toronto Area (GTA). Our mission is to shine a spotlight on athletes, from recreational leagues to the professional stage, creating memorable experiences and meaningful opportunities.

Our Mission:
We are dedicated to celebrating and empowering athletes, regardless of gender or age. Our mission is to provide a personalized and comprehensive multimedia platform. We capture the essence of every game, every play, and every athlete, turning them into inspiring stories that resonate with our audience.

What We Offer:

Game Coverage and Highlights: From exhilarating game moments to post-game interviews, we bring the excitement of sports to life through captivating visuals.
Player Portfolios: We craft professional player portfolios that showcase skills, stats, and personality, helping athletes stand out to scouts, colleges, and sponsors.
Confidence Building: For youth and amateurs, we provide valuable interview experiences, building confidence on and off the field.
Personalized Content: We tailor our services to each athlete, ensuring that their unique story is told with precision and authenticity.
Why Choose Sports After 6:

Networking Opportunities: Athletes working with us gain access to a broader sports community, including scouts, coaches, and mentors.
Quality and Professionalism: Our commitment to excellence ensures that your personal brand is represented with the highest standards.
Pathways to Success: Whether your goal is to go pro or simply enjoy the recognition you deserve, we provide guidance and opportunities for every athlete.
At Sports After 6, we believe that every athlete has a story worth sharing. Join us on this journey of discovery, empowerment, and celebration of the incredible talent that thrives in the heart of the GTA. Together, we turn plays into legends and dreams into reality.

Your Story, Our Spotlight.