Virtual Internship Opportunity: Marketing
Project scope
Categories
Market research Product or service launch Marketing strategySkills
search engine optimization hubspot crm communication target market google sheets branding press releases value propositions market segmentation sales prospectingKisses from Heaven was created by two empowering women, with the purpose of shining and sharing our love, compassion, and spiritual knowledge with the world. Each and every product we create has been infused with positive intentions and healing properties.
Currently we are focusing on marketing our new line of soaps to the public.
Our organization is able to offer a virtual internship opportunity for 1-2 marketing students or teams.
The primary focus for the student will be:
- Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
- Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.
- Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).
- Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
- Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
- SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
- Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
Our goal at the end of this experience is:
- Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
- Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
- SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
Other duties the student may complete could include: (indicate other duties as exemplified below)
- Assist with outbound email marketing campaigns as needed; measure and report on the performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel, Mailchimp, Shopify)
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
- Producing leads through Google Adwords, Instagram Ads and Facebook Ads.
We will plan to communicate with our virtual intern(s) using these communication tools:
- Riipen messaging and email
Primary contact: Chiara Dias, & Farrah Suleman - Founders
About the company
Farrah Suleman found solace from the adversity she faced by applying alternative medicine and holistic healing. Through her own healing journey, she discovered the pleasure and fulfillment of helping others, leading her to become a Reiki Master. “I recognized that I had a purpose and that was to help others through their pain by teaching them the tools that I used to help me overcome it.” Farrah founded Kisses From Heaven in 2018 to provide Reiki experiences that are accessible to all by creating Reiki and Crystal-infused handmade organic soaps and 100% soy candles. Each of which is infused with Reiki and Crystal Healing properties. All our products are toxin, SLS, parabens and phthalates-free. We work with trusted Artisans to provide metaphysical Reiki-infused products including natural mists such as the Reiki Mist and sell Palo Santo, raw crystals and abalone shells. Our hope is that you enjoy the start to a tranquil life as you heal and become the best version of yourself through the power of Reiki.