Content Development for Your Sweet Spot Life

Open
Your Sweet Spot Life
Calgary, Alberta, Canada
Marguerite Apotre
Founder
(20)
4
Project
Academic experience or paid work
120 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Communications Digital marketing Social media marketing
Skills
digital content creation content development blog posts content creation digital marketing social media writing editing communication management
Details

Your Sweet Spot Life is seeking to enhance its platform with engaging and informative content for the upcoming year. The goal of this project is to create a series of articles, blog posts, and multimedia content that aligns with the platform's mission to inspire and educate its audience on achieving a balanced and fulfilling lifestyle. The project will involve researching current trends in wellness, personal development, and lifestyle management to ensure the content is relevant and valuable. Learners will apply their knowledge of content creation, digital marketing, and audience engagement to develop materials that resonate with the platform's target demographic. The project is designed to be completed by a team of learners from a communications or media studies program, allowing them to leverage their skills in writing, editing, and digital content production.

Deliverables

The deliverables for this project include a content calendar outlining topics and publication dates for the upcoming year:

We are very flexible on the type of content you can create we just need support.

We love the collaborative process and want to hear from you what could work for us.

  • We love our website layout but it needs some cleaning up and optimizing.
  • We need advice on what type of content could work best
  • Some options could include
  • Social media posts
  • Blog posts
  • Articles
  • Etc.

None of us are great at short form content so if you could advise that would be great.

Mentorship
Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Calgary, Alberta, Canada
2 - 10 employees
Media & production, Travel & tourism, Agriculture, Business & management, Education
Representation
Minority-Owned Women-Owned BIPOC-Owned Small Business Sustainable/green
+ 4

About us
We are capturing what it means to be Canadian—one resource, one product, one story, one experience at a time. Our process begins with local natural resources, crafted by passionate creators who turn raw materials into meaningful works. Each creation tells a story—of learning, making, and transforming—connecting us to our culture and community. Through these efforts, we showcase how creation inspires, empowers, and leaves a lasting impact on those who experience it.

Motivation and Ideology
We are driven by a commitment to reshaping the way resources are sourced, products are made, and communities are supported. Our goal is to create sustainable, high-quality goods that reflect Canadian culture and values, challenging traditional models of production and consumption.

Resource Development
We work tirelessly to find truly Canadian resources, overcoming the challenges posed by global outsourcing. Partnering with universities and local groups, we aim to discover, develop, and utilize local materials for a sustainable, ethical product line.

Creation and Innovation
Through collaboration with creators, we develop innovative products that highlight Canadian craftsmanship and creativity. Our focus is on providing the tools, resources, and support to help creators build products that are both sustainable and meaningful.

Community Engagement
We believe in the power of collaboration and are actively working with local businesses, schools, and community groups to foster long-term, sustainable growth. By building strong partnerships, we support the development of local industries and create a more resilient economy.

Market and Sales
Our marketplace serves as a platform to sell not only our own products but also those created by other local artisans and businesses. By offering sustainable, high-quality products, we aim to make ethical consumption the easy and logical choice for consumers.

The Vision
Our vision is to build a self-sustaining ecosystem where Canadian resources are prioritized, and businesses are empowered to thrive. We are working towards creating resource hubs and a CRM system that will streamline the development of local products and services, creating a lasting impact on communities and industries.