We need to update and revamp our existing websites. Our goals include expanding our reach ensuring we catch the attention of search engines and increase our organic search visibility. We want to drive more traffic to our websites to increase our ability to market and brand our programs and services. This includes making them properly optimized employing search engine optimization techniques. We want them to engage visitors, provide information that is logical and navigable, possibly able to convert visitors to donors, with a straight forward contact form, and that will strategically highlight our accomplishments and the most important features of our organizations in a way that convinces more people to get involved. We also need to ensure that the websites are easy to edit so that our team can consistently update people on what we are doing regarding your cause

We would like to work with students to revamp two website that are easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress.

This will involve several different steps for the students, including:

• Researching different site-building tools and their associated advantages / disadvantages.
• Conducting a needs analysis to determine which platform is most suitable.
• Revamping or rebuilding a website, with our assistance in providing the content.
• Providing training on updating and maintaining the website.

Bonus steps in the process would also include:

• Testing prototypes with customers and refining ideas with feedback.

By the end of the project, students should demonstrate:

• Understanding of website platform options
• Identification of the most suitable platform
• Development of a website using the most suitable tool
• Design and layout techniques
• Recommendations for website maintenance
• Effective communication, time management, and collaboration skills

Bonus steps would include:

• Testing the website with users and making improvements based on user input

Final deliverables should include

• A website prototype.
• A final report.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current products and website design
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.