Ecommerce Specialist For A Jewelry and Athleisurewear Brand (2023)
Project scope
Categories
Advertising Digital marketing Product or service launch Creative writing Copy writingSkills
marketing research product management content creation multitasking marketing strategies online store social media e-commerce new product development usabilityWe’re looking for an ecommerce lover who is able to take responsibility for the presentation, content, SEO, maintenance, catalog and overall business health of key products and services being sold for E's Element. For this project, you will play an important role in in managing E's Element's online store back-end on Shopify.
To spice up your knowledge about what E's Element is all about on social media, visit our Instagram page here: https://www.instagram.com/ellaelement.shop/
We’re excited to work with students who can help us not only brainstorm but also execute a strategy to achieve:
- Developing, monitoring, writing and updating product content contained on eCommerce websites/portals.
- Cultivating standards, systems and best practices for content creation, distribution, maintenance, and new product listings.
- Working with product management, sales, graphics, and other relevant departments to provide updated content for assigned accounts to be shared across eCommerce platforms.
- Possessing a comprehensive understanding of account-specific SEO best practices, pricing policies, media assets, inventory and/or pre-orders.
- Having the ability to multi-task, prioritize and successfully meet several deadlines at once while maintaining attention to detail.
- Possessing a strong knowledge of the eCommerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices and industry trends.
Students will work closely with the CEO of E's Element (Emmanuela Okon) who is supervising and available for questions. This will also include occasional progress meetings (weekly check-ins) where adjustments to the students' tasks and duties can be made if necessary.
About the company
As a result of Emmanuela Okon’s multifaceted nature and drive to run her own product line, the idea of creating E's Element began in July 2020 and officially launched January 3rd, 2021.
What started as a simple or rather conceptual idea has transformed into high-quality products sold across the world. Before she created this jewelry collection, she spent some time figuring out how to approach athleisurewear and how to pair it with unique jewelry pieces.
She strived to create something that was modern and classy in nature but also contained enough flair to complement their chic accessories. In developing E’s Element, she realized that many people were not wearing the items because it was hard to incorporate them into their everyday lives. That’s why she tested different fabrics before settling on a few key materials for each piece of jewelry. In doing so, she was able to create items that perfectly matched their athleisurewear without compromising comfort or style.