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Content Writing - Content Creation - Journalism - Marketing Plan

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ProfileTree Web Design and Development Agency
ProfileTree Web Design and Development Agency
Belfast, Northern Ireland, United Kingdom
Ciaran Connolly He
Founder
(20)
4
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Search engine optimization Creative writing Marketing strategy Media
Skills
marketing strategies target market target audience online writing market trend market segmentation media strategy digital brand engagement marketing market research
Details

Our company operates multiple websites spanning diverse sectors, including business, education, technology, travel, sports and more. As we expand our digital presence, we are eager to partner with marketers with a range of skills to help us enhance/augment these brands. These brands serve as our in-house testing ground, where we trial innovative marketing strategies, extract valuable insights, and subsequently implement these learnings into our commercial services.


If one of these test brands "pop" we roll it out into its own company. This initiative has led to the creation of a flourishing educational company, employing 10 people, complete with a dedicated management team. With over 1,000+ articles and a popular YouTube channel, this company, which started as one of these experimental projects, now offers free resources and sells courses via e-commerce.


The company that started as a test project - but is now a company is -


Another digital brand that generates leads and sales for us is our own website -

our main Web Design Agency website has 1k+ articles and resources; we generate leads from this to our agency. We have 800+ resource videos on YouTube that also bring in leads. So, creating digital brands really does work. While this development has been more an accent than a plan - we have never created a marketing plan for this brand or reviewed how it has been to date. Instead, our approach was to "create helpful content", and the internet would take care of the rest. This may have worked in the days of less competition - but it is harder today.



New Brand Examples we are testing now include -



We are hoping we might connect with budding writers or content creators who are looking to enhance their digital writing portfolio and gain practical insights into how content impacts online visibility and performance.


Marketers who might help us with brand positioning, tone of voice or marketing plans for these new brands - we have NONE of this for any of them! This does impact the consistency of voice on the brand - it does not help our writers nor give us a clear direction forward.


Social Media Marketers - many of the brands have no social activity. Much like many small businesses, they are operating - but have no clear plan for social media. Where to focus, how to focus, and what content will work? Or review our brands that have social media activity and provide some external feedback on how we are doing, as well as ideas for better growth.


Marketing Strategy / Plan - We have no targeting, customer persona, or established market segmentation strategy to identify and communicate with our desired audience groups effectively.


These are all active brands that, when our digital agency team has downtime, they would write content for or work on the website and more. If we have students in on placement, they would create videos, create content and help with them. If we are keen to test a new idea or feature - we test it on these brands to see the impact. Hence, we do have a good data set and information available. We will implement any piece of work provided - to see the impact.

Deliverables

Some of the areas a student working on this project may cover could include:

  1. Research and Analysis: Conduct in-depth market research to understand the current market trends, consumer behavior, and competitor activities. This would involve collecting, analyzing, and interpreting data from various sources, including website analytics, social media insights, and customer feedback.
  2. Audience Profiling: Develop comprehensive customer personas by identifying the key demographics, psychographics, behavior, needs, and preferences of the target market for each digital brand.
  3. Brand Positioning: Create a unique brand positioning strategy for a digital brand that aligns with its respective target audience and market trends.
  4. Marketing Plan Development: Design a marketing plan for a brand, detailing the marketing objectives, strategies, and tactics for enhancing online visibility and engagement. This would involve deciding on the optimal marketing channels, content types, posting frequency, and engagement strategies.
  5. Content Creation: Develop engaging, SEO-optimized content that resonates with the target audience and aligns with the brand positioning. This could include blog articles, social media posts, and videos.
  6. Social Media Strategy: Formulate a social media strategy outlining the platforms to be used, type of content to be posted, and schedule for posting. This could also include strategies for monitoring and engaging with the audience.
  7. Implementation and Monitoring: Implement the marketing plans and monitor their effectiveness regularly using appropriate metrics.
  8. Reporting: Prepare detailed reports documenting the process, results, insights gained, and recommendations for future improvements.


They will also have a range of content in a digital portfolio to showcase to employers.

Mentorship
  • A detailed kick-off call to go through the project
  • Supply any information that is required
  • A planned weekly 1-hour zoom/team call to review the project process, provide feedback and answer any questions


If additional support is required, this will be provided.

About the company

Company
https://profiletree.com/
Belfast, Northern Ireland, United Kingdom
11 - 50 employees
Education, Marketing & advertising, Media & production, Publishing & printing, Business services

At ProfileTree, we are a dedicated and dynamic Website Design and Digital Marketing Agency that seamlessly combines our diverse range of services to drive growth for businesses worldwide. We specialise in driving sales through online marketing, digital audits, engaging content creation, strategically tailored digital strategies, eye-catching web design, robust website development, effective SEO implementation, compelling video production, and insightful training sessions.

Our team is a great team of talented marketers, designers, skilful writers, developers, and creative video producers, all working to provide the best agency services designed to deliver tangible results. We consistently deliver success for our clients, whether it's empowering their in-house teams through training or developing high-impact websites and digital strategies.
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Over the years, we have taken great pride in our student placement programs. These placements not only enable us to stay at the forefront of emerging trends but also assist in executing various projects and identifying future talent from all corners of the globe. While our headquarters are in the UK, our clientele spans the globe, with a growing presence in North America.

We take our commitment to these student placements very seriously. For each placement, we aim to establish a fixed time and day for weekly check-in calls, ensuring continuous guidance and feedback. These calls are typically scheduled to accommodate the UK, UAS and USA time zones, making them accessible for most of our international participants. Through these partnerships, we hope to support the next generation of digital marketing talent, while simultaneously elevating our services and contributing to the small business landscape.
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As an award-winning Web Design and Digital Marketing Agency, we see these partnerships with Universities and Students as an incredible opportunity to keep on top of trends, complete mini projects that will help us stay ahead of the competition and be more innovative than we would normally be. With our small business blog - with well over 1,500 resources and pages shared we aim to continue to help up to 100,000 website visitors a month with digital resources. We also have shared over 1,200 videos on our YouTube channel with over 4 million views also aligns with our goal of providing as much help and guidance to companies trying to build a digital brand.

As one of the UK's premier web design and website development agencies, ProfileTree has established a reputation for creating innovative, user-friendly, and aesthetically pleasing websites that effectively communicate our client's brand values and offerings.
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Our Placement Values
At ProfileTree, our student placements are driven by our core values: collaboration, innovation, and impact. We believe in consistently striving for novel solutions that deliver measurable results. We respect diversity and encourage unique ideas, for we understand that it's the variety of perspectives that lead to groundbreaking innovations. Our goal is to deliver digital marketing services that not only meet but exceed our client's expectations. We aim to provide real-world exposure, mentorship, career development and making real-world contributions to small business.

Our Commitment to Small Businesses
We believe in the power of small businesses and are committed to their success. We offer tailored digital solutions, ranging from web design to SEO, while ensuring accessibility and affordability. Our rich repository of online resources and consistent support assist businesses in their digital journey. Our ultimate goal is to empower small businesses to grow, build a robust online presence, increase sales, and foster enduring customer relationships.

Our Commitment to Digital Marketing Excellence
We are unwavering in our pursuit of digital marketing excellence. Leveraging our diverse team of experts, cutting-edge technologies, and innovative strategies, we continuously strive to deliver outstanding results for our clients. Our commitment extends beyond meeting targets, as we focus on driving meaningful growth, building an enduring online presence, and forging strong customer relationships for our clients. Through continuous learning, adaptation, and a client-centric approach, we endeavour to set new benchmarks in the realm of digital marketing.

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We aim to make a project with ProfileTree an exceptional opportunity for team members to join an innovative and award-winning Digital Marketing and Web Design Agency, where creativity, expertise, and passion converge to create digital solutions that fuel growth.

Our expertise in web design, combined with optimised website development, SEO, content creation, and video production, allows us to provide a comprehensive suite of services that ensure an impactful online presence for our clients. Each project we undertake becomes a testament to our commitment to excellence and our ability to deliver user-friendly, visually stunning, and high-performing websites.

Joining our team offers the chance to contribute to this ongoing narrative of digital transformation, where each day presents new challenges and the opportunity to make a tangible difference in the growth trajectory of small businesses worldwide. As a team member, you will work alongside some of the most passionate people in the industry, constantly pushing boundaries and shaping the future of digital marketing.