SEO and Social Media Strategy

Closed
Vultra Visions
Oakville, Ontario, Canada
Youssef Ayoub
Employer
(44)
3
Project
Academic experience
50 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Digital marketing Search engine optimization Social media marketing Marketing analytics
Skills
target audience social media analytics social media content search engine optimization social media
Details

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.

This will involve several different steps for the students, including:

  • Researching keywords to determine the most relevant terms that our customers search for.
  • Researching Search Engine Optimization requirements for us to rank on the first page of Google.
  • Constructing a content calendar to upload social media content for the maximum possible traffic .
  • Creating social media content using the most efficient keywords for our target audience while following the content calendar.

Bonus steps in the process would also include:

  • Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends
Deliverables

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

  • Compiled a list of the most relevant SEO keywords for us.
  • Created a content calendar to drive traffic to our social media pages.
  • Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
  • Created engaging social media posts using the most efficient SEO keywords..

Bonus steps would include:

  • Tailoring the content calendar to our customers' activity levels on different times and days.

Final deliverables should include

  • A report containing the most relevant SEO keywords for our company and a content calendar.
  • Designs and writing for several social media posts to be uploaded as per the content calendar.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • What SEO keywords are being used by our company now, and which keywords have been used in the past?
  • How do we rank on Google based on different search terms?
  • When and how much do we typically post on social media?
  • Input on choices, problems or anything else the students might encounter.
Supported causes
Gender equality

About the company

Company
Oakville, Ontario, Canada
2 - 10 employees
Business & management, Marketing & advertising, Sales

At Vultra Visions, we're not just a marketing agency – we're your partners in crafting compelling narratives and forging impactful connections. With a blend of creativity, strategy, and innovation, we empower brands to reach new heights and captivate audiences in the ever-evolving digital landscape.

Our Mission

Our mission at Vultra Visions is to revolutionize the way brands engage with their audience. We strive to be the driving force behind their success, offering tailored solutions that transcend conventional marketing approaches. By combining cutting-edge technology with unparalleled creativity, we aim to create unforgettable brand experiences that resonate with consumers on a profound level.

What Sets Us Apart

At Vultra Visions, we believe in pushing boundaries and challenging the status quo. What sets us apart is our relentless commitment to excellence and our unwavering dedication to our clients' success. We don't just follow trends – we set them. Our team of visionary experts is constantly exploring new frontiers, seeking innovative strategies to elevate brands and leave a lasting impact.

Our Approach

Our approach is rooted in collaboration, transparency, and results. We work closely with each client to understand their unique needs, goals, and aspirations. Whether it's crafting a compelling brand identity, devising a comprehensive digital marketing strategy, or launching a captivating advertising campaign, we tailor our solutions to align with our clients' vision and objectives.

Core Values

Creativity: We believe in the power of imagination to inspire change and drive innovation.
Integrity: We uphold the highest standards of honesty, transparency, and ethical conduct in everything we do.
Excellence: We are committed to delivering exceptional results that exceed expectations and stand the test of time.
Collaboration: We believe in the strength of teamwork and value the diverse perspectives and talents each team member brings to the table.
Adaptability: We embrace change and thrive in dynamic environments, continuously evolving to meet the evolving needs of our clients and the industry.
Why Choose Vultra Visions?

Choosing Vultra Visions means choosing a partner who is as passionate about your success as you are. With our innovative solutions, creative prowess, and unwavering dedication, we'll help you unlock your brand's full potential and achieve greatness in the digital age.

Welcome to Vultra Visions – where imagination knows no bounds, and the possibilities are endless. Let's embark on this journey together and create something extraordinary.