Recruitment Trends, Lead Generation, and Market Research

Closed
Kate Armstrong She / Her
Owner
(1)
3
Project
Academic experience
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Data analysis Market research Competitive analysis Market expansion Workplace health/wellness
Skills
holistic health data collection trend analysis market trend marketing materials lead generation marketing market research pricing strategies research
Details

The main objective of this project is to conduct a comprehensive Recruitment Trend Analysis, Lead Generation, and Market Research for Bahn Thai Massage School. Through this project, we aim to gain insights into the current market trends, identify potential leads for course enrollment, and analyze the recruitment landscape to optimize our marketing strategies.

Deliverables

Market Research:

  • Conduct research on the current demand for Thai Massage courses locally and globally.
  • Analyze competitor offerings, pricing strategies, and marketing approaches.
  • Identify emerging trends in the wellness and holistic health industry related to Thai Massage.

Recruitment Trend Analysis:

  • Collect data on recruitment channels commonly used by similar courses or wellness programs.
  • Analyze the effectiveness of different recruitment channels in attracting students.
  • Identify key demographics and psychographics of potential students interested in Thai Massage courses.

Lead Generation:

  • Develop strategies to generate leads for the Thai Massage School.
  • Utilize various online and offline platforms to capture leads.
  • Create compelling marketing materials and campaigns to attract potential students.


Mentorship

As the project owner for this Riipen project, I am fully committed to supporting and mentoring learners throughout the entire duration of the project. I understand the importance of providing guidance and resources to ensure the success of the project. Here's how I plan to support learners:


Availability for Coaching and Mentorship: I will be available to provide coaching sessions and mentorship to students as needed. Whether it's clarifying project objectives, discussing research methodologies, or providing insights into the Thai Massage industry, I am committed to offering my expertise and guidance to support learners at every stage of the project.


Organization Insights: Drawing from my experience and knowledge of the Thai Massage industry, I will offer valuable insights into the organization's goals, challenges, and target audience. This will help learners align their research and strategies with the specific needs and objectives of Bahn Thai School.


Timely Feedback: I understand the importance of timely feedback in guiding learners and ensuring the project stays on track. I will provide regular feedback on project deliverables, offering constructive criticism and suggestions for improvement to help students refine their work and achieve their goals.


Staff Time: I will dedicate sufficient staff time to support learners, including scheduling regular check-ins, coordinating meetings, and providing assistance with any logistical or administrative issues that may arise during the project.

Supported causes
Good health and well-being

About the company

Company
Toronto, Ontario, Canada
11 - 50 employees
Consumer goods & services, Cosmetics & beauty, Hospital, health, wellness & medical, Sales

Welcome to Bahn Thai Spa, a sanctuary of wellness nestled in the heart of Toronto. Established in 2014, we are a vibrant community of healers, learners, and advocates for the ancient art of Thai massage. Our mission is to bring Thai massage's therapeutic and transformative power to Canada, making it accessible to all.

Our Unique Approach to Wellness and Education

At Bahn Thai Spa, we offer an authentic Thai massage experience deeply rooted in centuries-old healing practices. Our team comprises a Teachers, Registered Massage Therapists, Practitioners, and dedicated students, all united in their passion for this healing art. We believe in the power of hands-on learning and the transmission of knowledge through practice.

Why Partner with Us on Riipen

Real-World Learning Opportunities: We provide a unique pricing option, allowing for those with Health Benefits to enjoy our services with an RMT. For those without insurance coverage, we have apprentice-rate massages at a lower price, all the way through to our Senior Practitioners with years of experience. We are #1 on TripAdvisor for Spas and Wellness in Toronto, and have been offering our services since 2014. We want to expand on educating the public to this incredible 2500 year old practice.

Collaborative Projects: We are open to collaborating on projects that align with our mission of wellness and education. This could include marketing research on competitors, school promotion, wellness program development, marketing strategies for wellness services, or any innovative ideas students bring.

Community Engagement: Partnering with us means joining a community that values holistic health and lifelong learning. We are deeply connected to our local community and committed to making wellness services more accessible.

Cultural Exchange: As a bridge between Thai and Canadian cultures, we offer a unique perspective on wellness and business practices. This cultural exchange can enrich the learning experience for students, providing them with a broader worldview.

Join Us in Our Mission

We invite academic institutions and students to join us in bringing the healing power of Thai massage to a wider audience. By partnering with Bahn Thai Spa, students will not only gain practical experience but also contribute to a meaningful cause – promoting health and well-being in our community.