Next Stop Toronto - Vested Interest is seeking a fresh and cohesive visual identity to enhance its brand presence and engage its audience more effectively. The project will require the use Hostinger for web hosting, Wordpress for website building, WooCommerce for payments, Canva for photo editing, and video editing, I am flexible with the software you use. We can transfer files using WeTransfer.

The project involves rebranding the company's visual elements, including selecting a new font and color palette that align with the brand's new vision and values. I'm thinking black and white with a hint of purple.

With that palette, we will create some videos with AI. I have a ton of ideas, plus the footage, and the online software for you to use. It's called Kapwing. It'll auto subtitle, include B-reel (I have lots of B-reel, but it can also find them on the internet), and auto edit for you (though you may have to edit some parts manually).

The overall goal for Next Stop Toronto is to overhaul the aesthetics and branding of Next Stop Toronto (to something grittier and more artistic), and creating vlogs about the city with footage and AI video editing software that I provide.

OPTIONAL

If we have extra time, we can also create a virtual digital magazine shop for Vested Interest, which will serve as an engaging platform for showcasing local authors and artists content including my own investment magazine.

Both websites will be integrated with social media to maximize reach and interaction. The goal is to provide a seamless and visually appealing user experience that reflects the brand's identity and enhances customer engagement. The project will allow learners to apply their skills in graphic design, web development, and digital marketing.

- Rebrand Next Stop Toronto with a new font and color scheme.

- Create videos using ideas, AI software and live footage I provide.

- Design and develop a virtual digital magazine shop for Vested Interest.

- Integrate social media elements to enhance user engagement.

- Ensure a cohesive and visually appealing user experience.

POST INTERNSHIP

After a job well done, I will connect the intern(s) with a Toronto marketing company startup. They currently have many remote interns on their roster who do their content design, graphic design, website design, etc. They have promoted interns to employees in the past. So there's an opportunity for you after our Riipen internship.

The project deliverables include a comprehensive rebranding package for Next Stop Toronto, featuring a new font and color palette.

Then taking that palette to a new website. The website will be simple. It'll basically just be a gallery for the social media, vlogs/blogs about the city, and a shop portal that connects people to digital shops (e.g., Etsy, Shopify, etc.) run by other Toronto businesses!

(Optional): Additionally, a fully functional virtual digital magazine shop for Vested Interest will be developed, complete with social media integration. The deliverables will also include design mockups, a style guide, and a user experience report.

The Vested Interest website will only be a tad more complicated than Next Stop Toronto. It will require a WooCommerce plugin, as well as a plugin for reading PDF content (makes it look like it's flipping pages).

- Rebranding package with new font and color palette.

- Fully functional digital magazine shop for Vested Interest.

- Design mockups and style guide.

- User experience report and social media integration plan.