During this project, a dedicated full-time Pharma market specialist will work step-by-step with students to develop a comprehensive business plan tailored to the specific needs of a University of Calgary-based pharma/biotech company.

The plan should encompass launching a new business, entering an emerging market, or developing an innovative product in the field of novel antibacterial and antibiofilm materials with antioxidant properties for various industrial, agricultural, and clinical applications. This will involve several different steps for the students, including:

- Understanding the business strategy and products of MHCombiotic Inc.

- Analyzing the industry, target customers, and competitive landscape.

- Developing a marketing plan tailored to the specific needs of the company.

- Creating a financial plan including sales forecasts, income projections, and expense budgets.

- Running a cost, effect analysis.

- Identifying critical risks and developing an exit strategy.

We are flexible based on the student's interset and the filed they will work, but by the end of the project, students might be able to complete one or some of the following list of activities:

- A business plan including an executive summary, company description, industry analysis, product/service plan, marketing plan, operation and development plan, management team, critical risk assessment, offering, exit strategy, and financial plan.

- A 60-minute presentation explaining all research and findings from the business plan.

- Delivery of the PDF and Word versions of the business plan to MHCombiotic Inc.

The pharmaceutical industry ranks among the top businesses worldwide. Through this project, students will gain insights into real-world business planning. In guiding senior business students through the project, our primary objective is to ensure that they develop a holistic business plan perfectly aligned with the unique requirements of MHCombiotic Inc. To accomplish this, we are committed to providing comprehensive support in various capacities:

1.    Staff Time: Our team will allocate dedicated hours for consultations, feedback sessions, and guidance throughout the project's duration. This ensures that students have ample opportunities to seek clarification and refine their ideas.

2.    Access to Tools and Technology: Students will have access to business planning software, and other relevant technological resources to aid in their research and plan development.

3.    Data Access: To facilitate in-depth industry analysis and market research, students will be provided with access to relevant databases, reports, and academic journals. This ensures that their business strategies are grounded in solid research and data-driven insights.

4.    Expert Mentorship: Students will benefit from mentorship sessions with industry experts and seasoned entrepreneurs. These sessions will offer valuable insights, perspectives, and practical advice to enhance the quality and feasibility of their business plans.

Project Milestones & Activities:

Throughout the project, students will engage in a series of

activities designed to foster a deep understanding of MHCombiotic Inc.'s

business landscape and formulate effective strategies:

·       Understanding & Analysis: Comprehensive exploration of MHCombiotic Inc.'s business strategy, products, industry dynamics, and competitive landscape.

·       Planning & Strategy Development: Crafting tailored marketing, financial, and operational plans to support MHCombiotic Inc.'s growth objectives in the field of novel antibacterial and antibiofilm materials.

·       Research & Innovation: Delving into antimicrobial formulations, their applications, and the broader implications for industrial, agricultural, and clinical sectors.

·       Risk Management: Identifying potential challenges and devising robust exit strategies to safeguard the company's interests.

Final Deliverables:

Upon project completion, students will present a well-rounded

business plan, complemented by a detailed report and presentation:

·       Business Plan: A comprehensive document encompassing all facets of MHCombiotic Inc.'s business strategy, including market analysis, product development, marketing strategies, financial projections, and risk assessments.

·       Presentation: A concise, 60-minute presentation elucidating key research findings, strategic insights, and recommendations derived from the business plan.

·       Document Delivery: Submission of both PDF and Word versions of the business plan to MHCombiotic Inc., ensuring accessibility and ease of review.

Through these structured support mechanisms and activities, we aim to empower students to deliver a business plan that not only meets but exceeds the expectations of MHCombiotic Inc., driving innovation and growth in the antibacterial and antibiofilm materials sector.